Tag: Sales & Marketing

May 10, 2016

Henry Ford wouldn’t be happy. The car magnate’s model of mass production is on the verge of obsolescence. What will take its place? Microfactories. Microfactories are small manufacturing environments that make small-scale goods. They save space, can be environmentally sustainable […]

March 8, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

March 3, 2016

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]

February 5, 2016

I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about […]

October 26, 2015

If your brand isn’t among those planning a significant spend on mobile marketing in 2016, you need to stop treating it like a fad and step up to meet your competition. Usage statistics show that today people live and work […]

October 8, 2015

Omnichannel is a hot topic that’s getting a lot of attention these days from brands worldwide. And why not? Buying has changed since the dawn of the omnichannel shopper. Today, it can take months for someone to decide to buy, […]

September 14, 2015

Culturally we are conditioned to look for a SINGLE reason, element or root cause to solve any problem. Remember Curly’s “One Thing” in the City Slickers movie? Well, this concept of singularity does not work in customer experience management (CEM) […]

September 7, 2015

Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and […]

September 3, 2015

In this fast-paced tech world, there are so many different images competing for customers’ attention that it’s often hard to know what might work best for you and your business. One thing to put at the top of your list, […]

August 31, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff, “We are in the business of selling stuff, ya know.” […]