Tag: roi

November 1, 2021

There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and […]

August 4, 2021

Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as […]

June 29, 2021

Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

June 11, 2021

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]

April 8, 2020

Video content is likely the most expensive content to produce, and that’s why many marketers aren’t sure whether to invest. In fact, a Wyzowl study found that 12% of marketers thought video was too expensive, and another 14% were unclear […]

March 10, 2020

With today’s emphasis on personalized individual interactions, building an active customer community could be a game-changer for B2B brands. According to The Community Roundtable’s 2019 The State of Community Management report, over 50% of community programs are approved by a […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

February 13, 2020

Forrester recently predicted as many as one quarter of CX professionals could lose their jobs in the next year. “We expect that financial services industries will be hardest hit by CX job elimination, especially in retail banking and investment firms. […]

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

July 30, 2019

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring […]

May 9, 2019

I will explain it step by step on how to create a digital marketing strategy that you need to apply in order to get relevant traffic and to increase your ROI. B2B industrial manufacturers digital marketing tips: Collect important information […]

November 13, 2018

The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on […]

August 6, 2018

Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses make it past the 10-year mark. Therefore, […]

June 27, 2018

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s […]

June 25, 2018

What are the most important marketing channels for CMOs’ and the best digital channels for measuring ROI? When it comes to online vs. offline marketing for generating revenue and increasing sales, the most important media channels for CMO’s (from automotive, […]

January 10, 2018

If all that is between you and influencer marketing is knowing where to begin, then read on… It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here […]

January 5, 2018

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming […]

November 3, 2017

6 key metrics to measure your social media impact and social media ROI Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically […]

October 24, 2017

Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective […]