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Tag: roi


Advertising & Marketing, Technology

SaaS Marketing Metrics: What Really Matters for Your Business

February 13, 2024

Via: B2B News Network

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]


Advertising & Marketing, Technology

Dialling into Success: The Untapped Potential of Chat Lines in B2B Marketing

December 14, 2023

Via: B2B News Network

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]


B2B

Maximizing ROI in B2B Marketing: Proven Strategies

September 25, 2023

Via: B2B News Network

In the world of B2B marketing, where every penny spent counts, maximizing return on investment (ROI) is paramount. As a B2B marketer, you are constantly striving to find effective strategies that yield the highest ROI and drive business growth. In […]


Advertising & Marketing, Technology

Seamless Omnichannel Strategy: Best Practices for Customer Engagement

August 21, 2023

Via: CMSWire

Customers and partners now expect to be serviced and engaged on their terms, from any location, and using the devices they choose. That puts pressure on organizations to provide a seamless and consistent experience across all products and channels. Organizations […]


B2B

The Ultimate Guide to Proving B2B Marketing ROI

August 15, 2023

Via: B2B News Network

Proving Return on Investment (ROI) in B2B marketing is a critical yet often challenging task. Unlike B2C, where the customer journey is typically shorter and more straightforward, B2B involves longer sales cycles and multiple decision-makers. This guide will walk you […]


B2B

The Only B2B Marketing KPIs That Matter

August 4, 2023

Via: B2B News Network

Key Performance Indicators (KPIs) are vital tools in the realm of B2B marketing. They serve as measurable values that demonstrate how effectively a company is achieving its key business objectives. KPIs vary among companies and industries, depending on their priorities […]


Advertising & Marketing, Technology

How to Find the Best B2B Marketing Consultant You Can Afford

August 3, 2023

Via: B2B News Network

In today’s competitive business landscape, having a robust B2B marketing strategy is crucial. A B2B marketing consultant can provide the expertise and insights you need to drive your business forward. However, finding the right consultant that fits within your budget […]


Analytics & Data

AnalyticsIQ and Claritas Join Forces to Enhance Marketing ROI with PRIZM Premier Segmentation

August 1, 2023

Via: B2B News Network

In a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will […]


Advertising & Marketing, Technology

What’s Coming Next Decade for AI in Marketing?

June 28, 2023

Via: CMSWire

Artificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level. The creation of hyper-personalized online experiences […]


Advertising & Marketing, Technology

It’s Time to Recognize Your Marketing Is Not a Gumball Machine

May 8, 2023

Via: CMSWire

Recently, most of the marketers I’ve spoken with feel like none of their tactics are working like they used to. There are multiple reasons for this, including the macroeconomy and buyer indifference to traditional tactics, but I believe one of […]


Advertising & Marketing, Technology

5 Keys to Turn Original Research Into a High-ROI Content Marketing Machine

April 26, 2023

Via: CMSWire

B2B content writing 101 emphasizes the importance of incorporating “evidence” — that is, trustworthy quantitative or qualitative data to substantiate our claims. By doing so, we enhance the credibility of our content, increasing the likelihood that the article will be […]


Advertising & Marketing, Technology

Why Your Marketing Content and Campaign ROI Metrics Are All Wrong

March 14, 2023

Via: CMSWire

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, […]


Advertising & Marketing, Technology

Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023

Via: Practical Ecommerce

I receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]


B2B

It’s Time for B2B Marketers to Give Out-of-Home Advertising Another Look 

October 13, 2022

Via: B2B News Network

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]


Advertising & Marketing, Technology

Why Your Brand Should Care About Influencer Marketing

September 9, 2022

Via: CMSWire

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]


Analytics & Data

Is Bad Data Ruining Your Customer Experience?

August 25, 2022

Via: CMSWire

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]


Advertising & Marketing, Technology

6 Benefits of Outsourcing Your Digital Marketing

August 11, 2022

Via: B2B News Network

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]


Mobile Commerce, Mobile Marketing

ROI Index shows a 29% drop in diversity in mobile ad networks

February 8, 2022

Via: Business of Apps

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]


Advertising & Marketing, Technology

Place Your Marketing Bets in 2022

January 26, 2022

Via: CMSWire

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]


Platforms, Technology

Marketing Platform Simon Data Announces New Product Offerings

November 1, 2021

Via: CMSWire

arketing platform Simon Data announced the launch of two new products last week – along with an expansion of its customer data platform, aimed at helping digitally native companies deliver their customer experiences in a new way. According to the […]