Tag: roi

March 14, 2023

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, […]

January 18, 2023

I receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]

October 13, 2022

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]

September 9, 2022

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]

August 25, 2022

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]

August 11, 2022

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]

February 8, 2022

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]

January 26, 2022

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]

November 1, 2021

arketing platform Simon Data announced the launch of two new products last week – along with an expansion of its customer data platform, aimed at helping digitally native companies deliver their customer experiences in a new way. According to the […]

November 1, 2021

There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and […]

August 4, 2021

Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as […]

June 29, 2021

Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

June 11, 2021

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]

April 8, 2020

Video content is likely the most expensive content to produce, and that’s why many marketers aren’t sure whether to invest. In fact, a Wyzowl study found that 12% of marketers thought video was too expensive, and another 14% were unclear […]

March 10, 2020

With today’s emphasis on personalized individual interactions, building an active customer community could be a game-changer for B2B brands. According to The Community Roundtable’s 2019 The State of Community Management report, over 50% of community programs are approved by a […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

February 13, 2020

Forrester recently predicted as many as one quarter of CX professionals could lose their jobs in the next year. “We expect that financial services industries will be hardest hit by CX job elimination, especially in retail banking and investment firms. […]

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

July 30, 2019

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring […]