Advertising & Marketing, Technology
February 13, 2024
Via: B2B News NetworkRunning a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]
Advertising & Marketing, Technology
December 14, 2023
Via: B2B News NetworkIn today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]
September 25, 2023
Via: B2B News NetworkIn the world of B2B marketing, where every penny spent counts, maximizing return on investment (ROI) is paramount. As a B2B marketer, you are constantly striving to find effective strategies that yield the highest ROI and drive business growth. In […]
Advertising & Marketing, Technology
August 21, 2023
Via: CMSWireCustomers and partners now expect to be serviced and engaged on their terms, from any location, and using the devices they choose. That puts pressure on organizations to provide a seamless and consistent experience across all products and channels. Organizations […]
August 15, 2023
Via: B2B News NetworkProving Return on Investment (ROI) in B2B marketing is a critical yet often challenging task. Unlike B2C, where the customer journey is typically shorter and more straightforward, B2B involves longer sales cycles and multiple decision-makers. This guide will walk you […]
August 4, 2023
Via: B2B News NetworkKey Performance Indicators (KPIs) are vital tools in the realm of B2B marketing. They serve as measurable values that demonstrate how effectively a company is achieving its key business objectives. KPIs vary among companies and industries, depending on their priorities […]
Advertising & Marketing, Technology
August 3, 2023
Via: B2B News NetworkIn today’s competitive business landscape, having a robust B2B marketing strategy is crucial. A B2B marketing consultant can provide the expertise and insights you need to drive your business forward. However, finding the right consultant that fits within your budget […]
August 1, 2023
Via: B2B News NetworkIn a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will […]
Advertising & Marketing, Technology
June 28, 2023
Via: CMSWireArtificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level. The creation of hyper-personalized online experiences […]
Advertising & Marketing, Technology
May 8, 2023
Via: CMSWireRecently, most of the marketers I’ve spoken with feel like none of their tactics are working like they used to. There are multiple reasons for this, including the macroeconomy and buyer indifference to traditional tactics, but I believe one of […]
Advertising & Marketing, Technology
April 26, 2023
Via: CMSWireB2B content writing 101 emphasizes the importance of incorporating “evidence” — that is, trustworthy quantitative or qualitative data to substantiate our claims. By doing so, we enhance the credibility of our content, increasing the likelihood that the article will be […]
Advertising & Marketing, Technology
March 14, 2023
Via: CMSWireIt’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, […]
Advertising & Marketing, Technology
January 18, 2023
Via: Practical EcommerceI receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]
October 13, 2022
Via: B2B News NetworkThe B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]
Advertising & Marketing, Technology
September 9, 2022
Via: CMSWireInfluencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]
August 25, 2022
Via: CMSWirePoor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]
Advertising & Marketing, Technology
August 11, 2022
Via: B2B News NetworkIf you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]
Mobile Commerce, Mobile Marketing
February 8, 2022
Via: Business of AppsIn 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]
Advertising & Marketing, Technology
January 26, 2022
Via: CMSWireIn 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]
November 1, 2021
Via: CMSWirearketing platform Simon Data announced the launch of two new products last week – along with an expansion of its customer data platform, aimed at helping digitally native companies deliver their customer experiences in a new way. According to the […]