Tag: report

February 1, 2017

2016 was a year of striking headlines, and users across the globe responded by tapping into news apps to keep up with the developments. According to data from GlobalWebIndex, nearly four in 10 internet users ages 16 to 64 worldwide […]

November 25, 2016

Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns […]

August 16, 2016

According to a confluence of newly published reports, marketers are already grabbing the first crop of naïve cohorts; Generation Z; the teen generation. Based on a poll of 1,000 adults (including millennials) and 400 teens, professional services firm Ernst & […]

July 20, 2016

With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into ‘The State of the […]

June 2, 2016

Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. According to research from B2B content platform Kapost, mid- and senior-level […]

May 4, 2016

One of the more advanced pieces of advice we tend to give to people looking to improve their content marketing is to make better use of personalisation. It’s easy to see why. If you can target people will content that is […]

April 7, 2016

Most smartphone owners simply aren’t happy with their service. That’s the key finding of a new report shared Monday with MMW. More than half of smartphone users surveyed for the 2016 Accenture Screenager Report are dissatisfied with their mobile experience […]

April 4, 2016

Across the mobile landscape, companies run the spectrum from “leading edge” to those who find themselves just struggling to keep up. But what exactly sets the two groups apart? In our most recent Mobile Trends Report, we examined the habits […]

March 14, 2016

Image Credits: authoritylabs.com Implementing new marketing technology tools remains a top priority for marketing managers, according to a December 2015 survey conducted by enterprise marketing firm Black Ink ROI. Among the senior and midlevel managers who responded to Black Ink’s […]

February 10, 2016

The wearables business is booming — but it’s booming bigger for some. Apple, according to a new Canalys report, dominated the smartwatch market in 2015, accounting for over 12 million units and two-thirds of all shipments. A report summary from […]

February 9, 2016

On Friday, MMW learned from comScore the latest insights made possible by the company’s MobiLens and Mobile Metrix. Reporting key trends in the U.S. smartphone industry for December 2015, comScore says the dominance of iOS and Android once again told […]

February 5, 2016

Retale, a location-based mobile platform, provided MAW with a first look at results of a commissioned study examining mobile advertising’s so-called “fat finger” problem. 60 percent of all respondents said that when they click on banner ads while on a […]

February 3, 2016

Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts. “More than a third of respondents said that revenue metrics, […]

January 8, 2016

Concerns about privacy and security join several factors weighing heavily on purchases of mobile devices and Internet of Things (IoT) technology. A new Accenture report says 2016 could be a very flat year for sales of consumer technology overall, and […]

January 5, 2016

Native advertising is still a hot topic, with organizations from the FTC to the Mobile Marketing Association (MMA) weighing in. Now the MMA has released a “Guidance Report on Mobile Native Advertising” that highlights the unique power of mobile native […]

December 31, 2015

While more and more people worldwide have access to the internet — 3.2 billion people (44 percent of the global population) in 2016, according to International Data Corporation (IDC ) — now comes word that more than 2 billion will […]

December 4, 2015

In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level. Millward Brown teamed […]

November 5, 2015

It takes money, the adage goes, to make money. And Facebook is spending a lot of dollars to do just that. The social media giant on Wednesday posted another quarter of robust revenue growth — up 41 percent in the […]

November 2, 2015

Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an out-sized […]

October 12, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and […]