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Tag: Ray Tracing

Mobile Commerce, Mobile Marketing

Snapchat Launches Ray Tracing for More Realistic AR Effects

February 15, 2023

Via: Social Media Today

Snapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects. It’s fairly subtle in this example, […]