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Boomers Underindex for Smartphone Ownership by a Wide Margin

Mobile Marketing

Boomers Underindex for Smartphone Ownership by a Wide Margin

November 2, 2015

Via: itCurated

Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an out-sized […]