Tag: Q&A

Advertising & Marketing, Technology

Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023

Via: Practical Ecommerce

I receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]


CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success

November 23, 2022

Via: CMSWire

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]

Analytics & Data

SEO: Q&A for Google’s ‘Mobile-friendly’ Algorithm

April 7, 2015

Via: itCurated

Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over a month ago, the “mobile friendly” algorithm update will […]