Top

CFPB seeks to improve credit card transparency

Audi tests personalized QR codes in streaming ads

Payable Domains Let Online Sellers Ditch the Cart

Walmart shuts the door on e-commerce-only stores

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report...

Tag: purchase decisions

Advertising & Marketing, Technology

How Marketers Can Use Intent Data

February 12, 2020

Via: CMSWire

Digital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring […]