Tag: programmatic

Analytics & Data

Article: B2B Advertisers Express Doubts About Programmatic

November 25, 2016


Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns […]

Mobile Marketing

Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015

March 4, 2015

Via: itCurated

On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015. PUSHTech grabbed an early share of media coverage and precious headlines […]

Mobile Marketing

Adsquare and AppNexus Team Up for Audience Targeting

February 27, 2015

Via: itCurated

Data from Adsquare, one of Europe’s leading providers of mobile audience data, will now be available via ad tech firm AppNexus, creating a precise audience targeting network with huge reach. The integration of Adsquare’s real-time data into AppNexus makes it […]