Tag: Product

August 11, 2021

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, […]

December 17, 2019

No matter what product you produce or service you sell, you rely heavily on your suppliers to provide the raw or indirect materials and services so you can go to market on time and on budget. But when you look […]

September 27, 2016

Earlier today we ran a piece by the infamous — and admittedly much cooler than me — Juan Buis titled: ‘Think Snapchat’s Spectacles are weird? I’m sorry, but you’re old.’ As an old guy myself (34) I felt it was my duty […]

October 20, 2015

Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good reason. Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are […]

July 2, 2015

One of the many lessons that I learned while at the IRCE was that it, for brands and manufacturers, ecommerce wasn’t so much about their online commerce store as it was about stores downstream that were able to sell and […]

April 29, 2015

For many merchants, running an online store can be a complicated balance of priorities, with daily tasks ranging from product sourcing and customer management to marketing and operations. Often lost in that shuffle is one of the most important activities […]