Mobile Commerce, Mobile Marketing
July 1, 2021
Via: Marketing DiveApple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]
Mobile Commerce, Mobile Marketing
May 5, 2021
Via: Marketing DiveWith Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]
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