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Tag: Pricing Strategies

Should Marketers Be Involved in Pricing Strategies?

October 25, 2023

Via: CMSWire

How companies price what they sell can range from the precise and data-driven to the seemingly arbitrary. While most will scrutinize pricing with some regularity, not all are making pricing decisions based on value. Let’s take a look at pricing […]

Advertising & Marketing, Technology

Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 29, 2020

Via: Get Elastic

Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a […]