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Tag: ppc


B2B

The Top B2B Internet Marketing Agencies for Business Growth

October 4, 2023

Via: B2B News Network

B2B businesses need to leverage the power of Internet marketing to achieve growth and stay competitive. Easy. However, with the multitude of digital marketing agencies available, finding the right partner can be a daunting task and expensive task. Not easy. […]


B2B

Maximizing ROI in B2B Marketing: Proven Strategies

September 25, 2023

Via: B2B News Network

In the world of B2B marketing, where every penny spent counts, maximizing return on investment (ROI) is paramount. As a B2B marketer, you are constantly striving to find effective strategies that yield the highest ROI and drive business growth. In […]


Advertising & Marketing, Technology

Ways to get the most out of your Google Adwords PPC strategy

January 19, 2021

Via: Searchenginewatch

Pay-Per-Click (PPC) advertising is an important component of online marketing. Specific strategies can be used by advertisers to maximize the return from their PPC marketing. PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, […]


Advertising & Marketing, Technology

The 10 most common mistakes of marketing agency owners

October 14, 2019

Via: Smart Insights

If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and new trends emerging all the time, ‘to err is human’, you may […]


Advertising & Marketing, Technology

12 critical KPIs for multichannel ecommerce

July 11, 2019

Via: Get Elastic

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your […]


Advertising & Marketing, Technology, Website design and optimization

Build an intent-based SEO strategy for your e-commerce brand

March 6, 2019

Via: Smart Insights

I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on […]


Advertising & Marketing, Technology

How to automate yourself to success in PPC

January 16, 2019

Via: Searchenginewatch.com

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]


Advertising & Marketing, Technology

5 Common Google Ads Mistakes that Could Waste Your Money

August 16, 2018

Via: Smart Insights

Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the system are the same now as they were 18 years […]


Technology, Website design and optimization

Search trends 2018: what can marketers learn?

August 10, 2018

Via: Searchenginewatch.com

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). […]


Analytics & Data, Technology

Why understanding frequency is key to success with Facebook advertising

August 31, 2016

Via: Searchenginewatch.com

How do you ensure that your Facebook ad campaign is working as hard as it possibly can? For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate. For those […]


Advertising & Marketing

What is game theory and can it be applied to PPC marketing?

August 17, 2016

Via: Searchenginewatch.com

1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and […]


Technology

How are beacons going to affect search marketing?

June 30, 2016

Via: itCurated

Search Engine Watch has spoken about beacons a lot in the past, but just in case you need a refresher, a beacon is a tiny device that can transmit a signal to any Bluetooth device in range – phones, fitness […]


Analytics & Data

Google has redesigned AdWords: what does this mean for you?

March 30, 2016

Via: itCurated

Image Credits: seotwist.com Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ […]


Analytics & Data, Technology

11 reasons why your Facebook ad measurement is messed up

February 16, 2016

Via: itCurated

A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]


Analytics & Data, Technology

29 super useful PPC tools you need to try this year

February 15, 2016

Via: itCurated

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly […]


Mobile Marketing

Key Digital Advertising stats Q2 2015

August 4, 2015

Via: itCurated

The results from Kenshoo’s advertisers for the 2nd quarter of 2015 are in, and they reveal the trend towards mobile is as strong as ever. 36% of digital advertising spend it now on mobile, which is double the rate of […]


Mobile Marketing

5 Google Analytics Dashboards That Won’t Scare You

June 26, 2015

Via: itCurated

Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing departments, but many of us don’t know where to start. Google Analytics is a powerhouse tool for […]


News

5 Tips to Leverage Yahoo Gemini for Mobile PPC

April 9, 2015

Via: itCurated

The story for Yahoo continues. What chapter of this book we’re on, I don’t know – I’ve lost track. When Yahoo and Microsoft inked the Search Alliance deal, Yahoo’s position as innovator in the world of PPC all but evaporated. […]


Advertising & Marketing

Marketing Automation: 200+ vendors, but which ones matter most?

March 3, 2015

Via: itCurated

We’re studying Marketing Automation systems — complex tools in an increasingly crowded market that marketing technologists use to manage their web, mobile, email, and social marketing efforts. And we need your help. Take our 8-minute, 20-question user survey and, in […]