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Tag: Podcasting


Mobile Commerce, Mobile Marketing

How YouTube Is Bringing Podcasting and Customer Experiences Together

July 24, 2023

Via: CMSWire

While there has been considerable buzz about AI and Threads this year, another quietly growing trend is the use of YouTube as a source for podcast discovery. YouTube has long been a source of video entertainment, but like all social […]


Apps & Sites, Mobile Commerce

Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts

December 2, 2020

Via: The Verge

Spotify’s $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify […]


Advertising & Marketing, Technology

5 Reasons Podcasting Should Be a Part of Your Marketing Playbook

July 11, 2018

Via: CMSWire

Steve Lubetkin, managing partner of the Lubetkin Media Cos., which provides third-party podcasting services, remembers when he realized just how complementary a podcast could be to a company’s overall digital marketing operations. It was several years ago when podcasting was […]


Advertising & Marketing, Technology

6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018

March 2, 2018

Via: Jeff Bullass Blog

Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. According to a recent Edison Research report, around 98 […]


Advertising & Marketing, Technology

5 Ways Anyone Can Create a Profitable Podcast

November 30, 2017

Via: Inc.com

Podcasting is an emerging industry, and big names such as Mark Cuban and Gary Vaynerchuk are now starting shows to expand their considerable reach even further. Podcasts are also a great way for newer entrants to gain the passionate following […]