Tag: Podcasting

Mobile Commerce, Mobile Marketing

How YouTube Is Bringing Podcasting and Customer Experiences Together

July 24, 2023

Via: CMSWire

While there has been considerable buzz about AI and Threads this year, another quietly growing trend is the use of YouTube as a source for podcast discovery. YouTube has long been a source of video entertainment, but like all social […]

Apps & Sites, Mobile Commerce

Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts

December 2, 2020

Via: The Verge

Spotify’s $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify […]

Advertising & Marketing, Technology

5 Reasons Podcasting Should Be a Part of Your Marketing Playbook

July 11, 2018

Via: CMSWire

Steve Lubetkin, managing partner of the Lubetkin Media Cos., which provides third-party podcasting services, remembers when he realized just how complementary a podcast could be to a company’s overall digital marketing operations. It was several years ago when podcasting was […]

Advertising & Marketing, Technology

6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018

March 2, 2018

Via: Jeff Bullass Blog

Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. According to a recent Edison Research report, around 98 […]

Advertising & Marketing, Technology

5 Ways Anyone Can Create a Profitable Podcast

November 30, 2017


Podcasting is an emerging industry, and big names such as Mark Cuban and Gary Vaynerchuk are now starting shows to expand their considerable reach even further. Podcasts are also a great way for newer entrants to gain the passionate following […]