Tag: personalized

Analytics & Data, Technology

When Personalized Enterprise Search Results Are Hidden in a Black Box

January 13, 2021

Via: CMSWire

We all like receiving a personalized service, whether it is being recognized by the Maitre d’ at our favorite restaurant or having a range of books offered to us by Amazon when we are looking for a specific title. Sometimes […]

Mobile Commerce, Mobile Marketing

B2B Buyer Demands Have Changed the Game

November 18, 2015

Via: itCurated

If succeeding in future digital commerce endeavors is a B2B enterprise’s goal, then that company needs to rethink its approach to customer engagement and how it invests in people, processes, and technology to power that engagement across all channels. Indeed, […]

Advertising & Marketing

Marketers Stuck on Basic Data for Personalization

July 23, 2015

Via: itCurated

Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of marketers worldwide expected to increase their spending on personalization this year, vs. […]