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Tag: personalized marketing


Advertising & Marketing, Technology

4 Ways to Infuse Personalized Marketing With Immersive Technologies

June 17, 2024

Via: CMSWire

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized interactions from companies, highlighting the importance of advanced personalized marketing strategies. The […]


Advertising & Marketing, Technology

Enhancing email marketing performance with artificial intelligence

December 19, 2018

Via: Smart Insights

Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected […]