Tag: paid search

Advertising & Marketing, Technology

B2B paid search forecast: What to expect in 2021

December 10, 2020

Via: Searchenginewatch

2020 was a tough year for many industries, but for the B2B industry, demand remained strong. Paid search budgets increased in many cases, as B2B companies invested more in digital marketing. The end of Q1 hurt performance, but things started […]

Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology

COVID-19 has altered paid search: How marketers can adjust strategies

May 29, 2020

Via: Searchenginewatch

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]

Advertising & Marketing, Technology

How to automate yourself to success in PPC

January 16, 2019


Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]

Technology, Website design and optimization

Search trends 2018: what can marketers learn?

August 10, 2018


Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). […]

Advertising & Marketing, Technology

How to use CRO as a power boost for paid search, social ads and SEO  

April 23, 2018


If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was […]

Advertising & Marketing, Technology, Website design and optimization

How to develop an integrated Paid Search and SEO strategy for e-commerce

February 12, 2018

Via: Smart Insights

Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides […]

Advertising & Marketing

What is game theory and can it be applied to PPC marketing?

August 17, 2016


1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and […]