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Tag: Paid search strategy


Technology, Website design and optimization

Advanced Google Shopping Segmentation for Fashion Stores

October 2, 2018

Via: Smart Insights

With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites now depend on the performance of paid advertising campaigns more than ever, […]


Advertising & Marketing, Technology

How to optimize your Google Ads conversion journey

August 30, 2018

Via: Smart Insights

Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. […]