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Tag: outcomes


Advertising & Marketing

B2B Personalization: It Don’t Mean A Thing If It Ain’t Got That Swing

October 19, 2016

Via: CMSWire

A few years ago, B2B demand generation marketers realized we had a problem. Having adopted basic personalization and data-driven, multi-channel digital touches, we were not delivering the business outcomes we had promised.In fact, as recently as 2013, Forrester revealed, “62 […]