Tag: optimizing

Advertising & Marketing, Technology

How writers can optimize content for a variety of search engines

May 4, 2020

Via: Searchenginewatch

Optimizing your content for just one search engine can be a challenge, as we‘ve still got no idea what Google expects. There is a range of different tools out there designed to help, but they‘re all merely making educated guesses. […]

Advertising & Marketing, Technology

How to grow your YouTube rankings with the right SEO tools

March 20, 2020


We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower […]

Apps & Sites, Mobile Commerce

Optimizing for position zero: The future of voice search

November 21, 2019


Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands […]

Mobile Commerce, Mobile Marketing

4 ways to be optimizing for voice search

September 20, 2019

Via: Get Elastic

Once dismissed as just a fad, voice search has shown real staying power. In fact, research shows that voice search is on the rise. According to statistics by Dialogtech, we can expect half of all online searches to be voice […]

Mobile Commerce, Mobile Marketing

How chatbots can optimize customer experience (CX)

April 23, 2019

Via: Get Elastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it’s a reality for many businesses. Chatbots […]

Mobile Marketing

Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report

June 26, 2015

Via: itCurated

If you live in the digital marketing world, you probably know about Mary Meeker’s annual thought bomb, “Internet Trends Report,” even if you don’t have time to read through it. The 2015 edition, published just weeks ago, consists of approximately […]