Tag: Mobile Marketing

May 10, 2016

According to new research and data from Localytics, bigger screens are a powerful catalyst for greater app engagement. “Our research shows that users are spending 23 percent more time in apps on five inch, or larger, screens versus small screen […]

May 6, 2016

Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets make up over half of all emails opened over the last three years according […]

May 3, 2016

Yestime, an event enhancement platform,  has just announced a partnership with experiential based media company spoiled Media. The objective of the partnership, the Yestime team says, is to offer added incremental revenue by surrounding spoiledNYC.com events with pre and post […]

April 26, 2016

Alpha Software Corporation, a firm MMW has covered in the past as the team at Alpha ramped up ways in which developers build and deploy mobile and web business apps, has just announced the availability of Alpha Anywhere V4. This […]

April 22, 2016

Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers. Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on […]

April 22, 2016

Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format. The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing […]

April 20, 2016

Conversational commerce is making the relationship between businesses and consumers more personal by bringing the customer experience into the context of SMS, WhatsApp, Facebook Messenger and other messaging apps. Joshua Brueckner is an early adopter of conversational commerce with his […]

April 19, 2016

Informative, helpful content has become an integral part of any digital marketer’s arsenal. It makes sense: if people value your content they value your site, your brand, and hopefully the product or service you’re selling. Unique content is a way […]

April 8, 2016

OneCommand’s data set includes sales and service transactions, which are used to trigger targeted, relevant one-to-one messaging to customers in their Facebook and Instagram feeds. What does this mean? Enrolled dealers are now able to deploy a multi-channel strategy through […]

April 6, 2016

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight. Marketers are increasingly embracing Tinder-like swiping, image recognition and voice […]

March 30, 2016

Uber’s mission is to help you get from point A to point B with as little friction as possible. When you request a ride, a car arrives, you get in, and you’re on your way. But what happens when Uber’s […]

March 30, 2016

Image Credits: digitaltrends.com Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps. With mobile users typically […]

March 23, 2016

Hamburg, Germany-based mobile advertising company AddApptr has just launched its new Meta-RTB SDK on iOS and Android. It is the first of its kind, the company says, integrating all relevant programmatic marketplaces in one solution. Given its expertise and predictive […]

March 21, 2016

According to an announcement, from the beginning of May 2016, Google will increases the effectiveness of its ‘mobile friendly’ ranking signal. As you will no doubt be aware, mobile-friendliness has been a ranking factor since April 2015. Ah remember when […]

March 18, 2016

For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers […]

March 11, 2016

The average human attention span is reducing. That’s no big surprise – researchers have been talking about it for years, using the inevitable comparison to a goldfish as the benchmark. But how much have our attention spans actually declined? And, […]

March 9, 2016

According to a new study by RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants, and brands, you can expect more spending on mobile throughout 2016. “The Rise of Mobile Marketing Spend in Retail” is based on […]

March 8, 2016

Subscription box services are now mobile-dominant, with 53 percent of traffic coming from smartphones and tablets, pointing to how merchants such as Sephora and Starbucks are appealing to tech-savvy shoppers, according to a new study from Hitwise. The subscription box […]

March 8, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

March 7, 2016

With well over two billion smartphone users around the world and growing, mobile, tablets, wearables, environmental sensors, AI, and other growing technologies represent the major revolution since the PC and internet. All of this will dramatically shape our world in […]