Tag: mobile app

April 27, 2023

Klarna’s new features see the brand trying to give retailers, creators and shoppers additional incentive to use its app, arriving as mobile shopping continues to gain traction. Perhaps the buzziest of the new features, the AI-powered shopping feed is powered […]

January 4, 2023

It’s been in the works for a while, and now, Twitter’s getting close to launching its advanced search filters on mobile, which will provide a range of new filters and options to hone in your Twitter search. As you can […]

December 2, 2022

YouTube has announced an update to its Advertiser Friendly Guidelines which dictate what content is eligible for monetization in the app. Creators have often expressed frustration at YouTube’s regulations on this front, and the various changes in policy and approach, […]

November 14, 2022

The 2022 Etsy Cyber Week sales event kicks off this weekend with participating sellers offering up to 60% off on everything in their store. Shoppers can access the sale on the Etsy mobile app beginning November 18, while desktop users […]

August 26, 2021

The recent run of dealmaking in the ad tech world — such as Mediaocean’s acquisition of Flashtalking and Magnite’s closed buy of SpotX — shows no signs of stopping, with Liftoff and Vungle the latest to strike a deal. The […]

June 23, 2020

Superhuman is one of the most in-demand startups right now, with the invite-only app considered one of the most exclusive services in the tech industry. That’s impressive, for an email app. It’s even more impressive for an email app that […]

December 24, 2019

YouTube wants to make it easier for people to watch, control, and have the full YouTube experience on any device of their choosing. In a blog post published late last week, the platform outlined changes its product team made to […]

December 8, 2017

Billion dollar businesses have grown out of apps. Mobile apps account for 57 percent of all digital media usage (yes, all). Despite this amazing adoption, we’re still far from reaching the peak of app development — and if you’re like […]

August 3, 2016

According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don’t really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring […]

July 8, 2016

Wal-Mart Stores Inc.’s expansion of its mobile-payment system across the U.S. may meet resistance from shoppers with little incentive to whip out their phones at the register. “There’s got to be something in there that would get consumers to use […]

April 13, 2016

Following up on its promise in February, Facebook has opened up its Instant Articles platform to any publishers looking to take advantage of the format. Instant Articles were introduced in May 2015 as lighter versions of articles that load almost […]

April 6, 2016

Reminders has been a very cool feature in Google Calendar’s mobile offering: insert a task like you would an event, and you’ll get a push notification to complete that task at a specific time. Google apparently thinks it’s cool too, […]

March 3, 2016

More than a third of US internet users say gamification features offered from a brand’s mobile app won’t influence their purchasing behavior, according to research. Omnichannel solutions provider [24]7 and Research Now surveyed more than 3,500 internet users ages 18 […]

February 8, 2016

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The […]

October 16, 2015

Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would allow users to find and watch videos much as they already do on YouTube. The […]

September 30, 2015

As part of their ongoing efforts to promote more advertising on the platform, Twitter has released a new blog post outlining some best practices for tweet copy in promoted tweets. And while the focus of their advice is on one […]

February 26, 2015

AmerisourceBergen (NYSE: ABC) is a company committed to innovation. And that commitment has enabled them to maintain their position as a top global healthcare solutions provider offering value to everyone along the healthcare supply chain. Today, it boasts 26 distribution […]

February 24, 2015

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in […]