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Tag: Mobile Advertising


Mobile Commerce, Mobile Marketing

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

November 20, 2023

Via: Business of Apps

The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]


Mobile Commerce, Mobile Marketing

Marketers prioritise mobile channels for ads this holiday season

November 7, 2023

Via: Business of Apps

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]


Mobile Commerce, Mobile Marketing

Petal Ads hails all-scenario ad solutions as the future of mobile advertising

May 10, 2023

Via: Business of Apps

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]


Mobile Commerce, Mobile Marketing

What does 2023 hold for mobile and app marketing?

December 23, 2022

Via: Business of Apps

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]


E-payment & Security, Technology

Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift

February 16, 2022

Via: Social Media Today

Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion […]


News

5 Mobile Experience Optimization Strategies to Increase Customer Lifetime Value

June 14, 2016

Via: itCurated

Your mobile advertising strategy should not be composed of only having a responsive website or app. Strategies should be well though-out and aimed at driving people to their mobile experiences, determining the sources of traffic and optimizing the content to […]


Mobile Marketing

Mobile advertising a $22B opportunity in US

June 3, 2016

Via: itCurated

While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images. Pointing to businesses such as […]


News

Integral Ad Science and Facebook Team Up with Mutual Mobile Aspirations

April 22, 2016

Via: itCurated

Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers. Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on […]


Mobile Marketing

Mobile Ad Innovator Integrates All Relevant Programmatic Marketplaces in One Solution

March 23, 2016

Via: itCurated

Hamburg, Germany-based mobile advertising company AddApptr has just launched its new Meta-RTB SDK on iOS and Android. It is the first of its kind, the company says, integrating all relevant programmatic marketplaces in one solution. Given its expertise and predictive […]


News

Supersonic Announces Mediation for Mobile Interstitial

March 17, 2016

Via: itCurated

MMW learned on Wednesday that Supersonic by ironSource is rolling out the addition of mediation support for interstitial ad formats for Android and iOS, expanding their mediation platform to give developers a more complete solution in the same “lightweight SDK.” […]


Mobile Marketing

Retail Marketers Set to Put More Moola into Mobile Marketing in 2016

March 9, 2016

Via: itCurated

According to a new study by RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants, and brands, you can expect more spending on mobile throughout 2016. “The Rise of Mobile Marketing Spend in Retail” is based on […]


Mobile Marketing

Mobile Ads Failing Creativity and Relevance Tests

February 16, 2016

Via: itCurated

Advertisers need to deliver more creative and relevant mobile advertising or risk losing consumer engagement entirely. That’s the headline conclusion of Mobile & Me – The Remodelled Brand Opportunity, a new report from Quantcast that explores the mobile behaviour and […]


Mobile Marketing

Google Strikes Back at Ad Blockers

February 8, 2016

Via: itCurated

Google this week reportedly pulled one mobile ad blocker from the Google Play store and prevented another from being updated. The moves come on the heels of Samsung’s announcement this week that it was opening up its mobile Web browser […]


News

Are Most Mobile Banner Ad Clicks Accidental?

February 5, 2016

Via: itCurated

Retale, a location-based mobile platform, provided MAW with a first look at results of a commissioned study examining mobile advertising’s so-called “fat finger” problem. 60 percent of all respondents said that when they click on banner ads while on a […]


Mobile Marketing

Mobile’s Workplace Role Surges in the ‘Always-On’ Economy

December 23, 2015

Via: itCurated

The biggest trend in B2B mobile marketing in 2016? Look for mobile to have an increasing significance as its influence continues to surge. “Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B […]


Platforms, Technology

AdClarity Wants to Build the World’s Largest Digital Intelligence Platform

December 22, 2015

Via: itCurated

AdClarity by BIScience, a global leader in cross-channel programmatic ad intelligence, has just introduced online video ad intelligence to its portfolio. The tech scans more than 500,000 global publishers and video platforms on a daily basis. “The launch of this […]


Mobile Marketing

Top 5 Mobile Ad Trends for 2016

December 15, 2015

Via: itCurated

With 2015 coming to a close in a matter of days, many marketing and advertising industry professionals are reflecting on the year that was and looking toward the year ahead. So what’s on tap for 2016? Recently, our colleagues at […]


Mobile Marketing

Staples Finds Great Success with Collaborative Mobile Media Campaign

November 25, 2015

Via: itCurated

Yes, you may turn to Staples for back-to-school supplies, but its bread and butter is in servicing the needs of the nation’s small-business owners. A recent interesting story in AdExchanger documents the retailer’s experiment in figuring out how mobile impacted […]


Mobile Commerce

When it Comes to Marketing vs. Advertising, Marketing is Winning

November 18, 2015

Via: itCurated

Advertising — with its emphasis on frequency and unrelenting sameness — is dying. Marketing — or, the telling of stories — will never die. Lou Paskalis, the SVP of Enterprise Media at Bank of America, is shedding no tears over […]


Mobile Marketing

Advertising industry challenged to create ads that people don’t want to block

November 6, 2015

Via: itCurated

Advertisers are very concerned about the popularity of mobile ad blocker apps, but may not be able to overcome the threat without making tough changes to their ads. That was perhaps the big takeaway from a panel at the ad:tech conference on mobile […]