Tag: Mobile Advertising

May 10, 2023

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]

December 23, 2022

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]

February 16, 2022

Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion […]

June 14, 2016

Your mobile advertising strategy should not be composed of only having a responsive website or app. Strategies should be well though-out and aimed at driving people to their mobile experiences, determining the sources of traffic and optimizing the content to […]

June 3, 2016

While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images. Pointing to businesses such as […]

April 22, 2016

Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers. Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on […]

March 23, 2016

Hamburg, Germany-based mobile advertising company AddApptr has just launched its new Meta-RTB SDK on iOS and Android. It is the first of its kind, the company says, integrating all relevant programmatic marketplaces in one solution. Given its expertise and predictive […]

March 17, 2016

MMW learned on Wednesday that Supersonic by ironSource is rolling out the addition of mediation support for interstitial ad formats for Android and iOS, expanding their mediation platform to give developers a more complete solution in the same “lightweight SDK.” […]

March 9, 2016

According to a new study by RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants, and brands, you can expect more spending on mobile throughout 2016. “The Rise of Mobile Marketing Spend in Retail” is based on […]

February 16, 2016

Advertisers need to deliver more creative and relevant mobile advertising or risk losing consumer engagement entirely. That’s the headline conclusion of Mobile & Me – The Remodelled Brand Opportunity, a new report from Quantcast that explores the mobile behaviour and […]

February 8, 2016

Google this week reportedly pulled one mobile ad blocker from the Google Play store and prevented another from being updated. The moves come on the heels of Samsung’s announcement this week that it was opening up its mobile Web browser […]

February 5, 2016

Retale, a location-based mobile platform, provided MAW with a first look at results of a commissioned study examining mobile advertising’s so-called “fat finger” problem. 60 percent of all respondents said that when they click on banner ads while on a […]

December 23, 2015

The biggest trend in B2B mobile marketing in 2016? Look for mobile to have an increasing significance as its influence continues to surge. “Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B […]

December 22, 2015

AdClarity by BIScience, a global leader in cross-channel programmatic ad intelligence, has just introduced online video ad intelligence to its portfolio. The tech scans more than 500,000 global publishers and video platforms on a daily basis. “The launch of this […]

December 15, 2015

With 2015 coming to a close in a matter of days, many marketing and advertising industry professionals are reflecting on the year that was and looking toward the year ahead. So what’s on tap for 2016? Recently, our colleagues at […]

November 25, 2015

Yes, you may turn to Staples for back-to-school supplies, but its bread and butter is in servicing the needs of the nation’s small-business owners. A recent interesting story in AdExchanger documents the retailer’s experiment in figuring out how mobile impacted […]

November 18, 2015

Advertising — with its emphasis on frequency and unrelenting sameness — is dying. Marketing — or, the telling of stories — will never die. Lou Paskalis, the SVP of Enterprise Media at Bank of America, is shedding no tears over […]

November 6, 2015

Advertisers are very concerned about the popularity of mobile ad blocker apps, but may not be able to overcome the threat without making tough changes to their ads. That was perhaps the big takeaway from a panel at the ad:tech conference on mobile […]

October 28, 2015

topseos.com has just named the top mobile marketing firms in the search marketing industry for the month of October 2015. Various firms are put through “an in-depth evaluation of their solutions to ensure only the absolute best competing firms are […]

April 8, 2015

It’s 2015. It’s also “the year of the native ad,” says Yahoo! CEO Marissa Mayer. “Yahoo! is pushing the native advertising industry forward as fast as it can,” notes stock analysis site Trefis. “With a headline on its blog declaring […]