Tag: mobile ads

September 23, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

June 19, 2017

A global study of smartphone usage found scant differences in consumer response to advertising on the mobile web vs. in-app ads. The May 2017 Interactive Advertising Bureau (IAB) study found 47% of smartphone users worldwide took some sort of action […]

December 15, 2015

With 2015 coming to a close in a matter of days, many marketing and advertising industry professionals are reflecting on the year that was and looking toward the year ahead. So what’s on tap for 2016? Recently, our colleagues at […]

August 12, 2015

Instagram will bring in $595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network. We expect to see rapid growth in Instagram’s ad revenues this year […]

August 4, 2015

The results from Kenshoo’s advertisers for the 2nd quarter of 2015 are in, and they reveal the trend towards mobile is as strong as ever. 36% of digital advertising spend it now on mobile, which is double the rate of […]

July 6, 2015

Mobile advertising networks help brands reach consumers. If you’re trying to engage and monetize customers on mobile, you may need a mobile ad network. Here is a list of mobile ad networks to help app developers and publishers earn additional […]

July 6, 2015

Mobile advertising networks help brands reach consumers. If you’re trying to engage and monetize customers on mobile, you may need a mobile ad network. Here is a list of mobile ad networks to help app developers and publishers earn additional […]

June 12, 2015

Apple is including a feature to iOS 9 that will allow developers to write an extension that will block mobile ads and more. While the tech titan didn’t mention this during WWDC, a user will be able to pick up […]