Tag: martech

August 3, 2022

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]

January 27, 2021

Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their companies have accelerated the digitization of their customer […]

May 18, 2020

Cutting costs has become a necessity for corporate survival, and the marketing budget is often the first one to be affected. But cost-cutting does not have to negatively impact growth and long-term success. In fact, it can actually serve as […]

December 2, 2019

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]

June 25, 2019

Decision-making around marketing technology (martech) investments has become more complex than ever. With constant changes in technology options and ever-increasing customer demands, the process of choosing tools that are agile and as spot-on as possible has become a major marketing […]

April 15, 2016

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive. Tel Aviv-based Optimove, a customer retention automation platform, arrived at these findings after it examined data from millions of its online customers […]

April 13, 2016

Image Credits: cardwellbeach.com While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as […]

May 4, 2015

Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the […]

April 28, 2015

In my State of Marketing Technology Winter 2015 report, two types of solution stood out from the pack: customer relationship management (CRM) and marketing automation. But not necessarily for the right reasons. These two stalwarts of B2B tools first catch […]

April 3, 2015

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in AdWords and provide […]

March 3, 2015

We’re studying Marketing Automation systems — complex tools in an increasingly crowded market that marketing technologists use to manage their web, mobile, email, and social marketing efforts. And we need your help. Take our 8-minute, 20-question user survey and, in […]