Advertising & Marketing, Technology
March 29, 2023
Via: CMSWireNew media channels have always forced the advertising industry to adapt, but their proliferation since the ’90s has been uniquely disruptive. In that time, technological advancements granted better access to audiences and target markets, encouraging brands to use more niche, […]
Advertising & Marketing, Technology
December 19, 2022
Via: Marketing DiveAs business closure rates and pandemic challenges stabilize in the “new normal” global economy, social media is more valuable than ever for small businesses (SMBs). Our new digital ecosystem has brought new channels, tools and trends to explore for marketing […]
Advertising & Marketing, Technology
November 10, 2020
Via: Smart InsightsIn 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email […]
Advertising & Marketing, Technology
May 26, 2020
Via: SearchenginewatchToday, marketing shifts happen without warning and seemingly overnight. The novel coronavirus caused the initial wave, and now the industry is impacted by the surf. People under stay-at-home orders are spending more time online, leading to Facebook traffic spikes, Google search adjustments, […]
Advertising & Marketing, Technology
December 20, 2017
Via: Inc.comEvery year, we read about what promises to be the hottest marketing ideas that belong in our content strategies. And–don’t get me wrong–it’s important to try new things in order to keep our branded content fresh–it’s a big part of […]
Advertising & Marketing, Technology
October 19, 2017
Via: Smart InsightsTop 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. […]
February 13, 2015
Via: itCuratedWe’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]