Tag: marketing tool

March 9, 2020

Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before. Statistics about video […]

December 20, 2019

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost […]

November 11, 2019

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 […]

June 17, 2019

The lightning-fast pace of today’s customer experience (CX) developments can boggle even the most tech-savvy marketer. Take the rapid ascension of voice as a key marketing tool. When Siri debuted in 2011, its voice recognition functions were far from mature. […]

July 5, 2018

My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing […]

December 18, 2017

Review your approach to email marketing by reviewing the latest trends As 2017 draws to a close, we start to reflect on which channels worked the hardest for us. As marketers, this helps guide where we focus our efforts in […]

October 23, 2015

Lurking around on the Google Play Store is an Android tool that is sure to become your go-to Android networking tool. That tool is the free LanDroid. With it comes a veritable Swiss Army Knife of tools ready to serve. […]