Tag: Marketing Strategies

April 8, 2024

The role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]

July 28, 2023

ChatGPT is transforming not only the workplace, but the world. Since its launch late last year, leaders in almost every sector of the workplace have been utilizing this tool and others to manage their organization. According to McKinsey, “The rise […]

July 21, 2023

Migrating from Google’s Universal Analytics (UA) to GA4 has been a top priority for digital marketers and analysts. But with the deadline to adopt GA4 now past, marketers may be left with a collective shrug of what to do next. […]

July 19, 2023

In today’s competitive B2B landscape, businesses seek innovative strategies to drive growth and stay ahead. As per data gathered by MarketSplash, only 18% of B2B marketers consider their approach highly successful in achieving their strategic objectives. The majority, comprising 72% […]

June 19, 2023

Influencer marketing isn’t just for B2C anymore. More B2B companies are discovering the value of this potent strategy for building brand credibility, expanding their reach, and driving conversions. Here are the ten best B2B influencer marketing strategies for 2023. 1. […]

July 28, 2022

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

July 21, 2021

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]

June 29, 2021

Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]

April 15, 2021

The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Miller shared those thoughts in a recent CX […]

March 23, 2020

Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. […]

December 30, 2019

Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the nitty-gritty, unspoken rules. While they may look good on paper, even the smallest mishap can completely derail favorable results. The following mistakes are […]

October 10, 2019

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]

October 9, 2019

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what […]

August 15, 2019

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work […]

April 4, 2019

Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage engagement with your audience. However, social media management can be quite time-consuming, as it involves […]

May 7, 2018

The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing […]

March 5, 2018

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a […]

February 16, 2018

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]

February 7, 2018

2017 was a big year for content marketing. According to joint research by the Content Marketing Institute and MarketingProfs, over 60 percent of marketers said their content marketing strategies were more effective than the year before (YAY!). With businesses catching […]

July 3, 2017

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those […]