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Tag: Marketing Strategies


Advertising & Marketing, Technology

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]


Advertising & Marketing, Technology

4 trends impacting retail marketing strategies

July 21, 2021

Via: Retail Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


B2B

What’s Keeping B2B CMOs Up at Night?

June 29, 2021

Via: CMSWire

Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]


Advertising & Marketing, Technology

5 Tips for Realigning Your Marketing Strategies

April 15, 2021

Via: CMSWire

The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Miller shared those thoughts in a recent CX […]


News

Video marketing: The ultimate guide (You’ll only need this)

March 23, 2020

Via: Searchenginewatch

Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. […]


Advertising & Marketing, Technology

Are these 5 mistakes holding back your digital marketing plans?

December 30, 2019

Via: Smart Insights

Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the nitty-gritty, unspoken rules. While they may look good on paper, even the smallest mishap can completely derail favorable results. The following mistakes are […]


Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology

Six social media marketing strategies that work and convert

October 10, 2019

Via: Searchenginewatch.com

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]


Advertising & Marketing, Technology

4 marketing lessons from B2C giants

October 9, 2019

Via: Smart Insights

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what […]


Advertising & Marketing, Technology

Bridging the Marketing–Sales Gap with Content Marketing Strategies

August 15, 2019

Via: CMSWire

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work […]


Apps & Sites, Mobile Commerce, Mobile Marketing

Top 5 Twitter marketing apps for small businesses

April 4, 2019

Via: Smart Insights

Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage engagement with your audience. However, social media management can be quite time-consuming, as it involves […]


Advertising & Marketing, Technology

Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies

May 7, 2018

Via: CMSWire

The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing […]


Advertising & Marketing, Technology

30 ways to market your online business for free

March 5, 2018

Via: Searchenginewatch.com

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a […]


Advertising & Marketing, Technology

How to refine your direct marketing tactics

February 16, 2018

Via: Smart Insights

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]


Advertising & Marketing, Technology

2018 Content Trends You Need to Know Right Now

February 7, 2018

Via: Inc.com

2017 was a big year for content marketing. According to joint research by the Content Marketing Institute and MarketingProfs, over 60 percent of marketers said their content marketing strategies were more effective than the year before (YAY!). With businesses catching […]


Advertising & Marketing, Technology

4 Marketing Strategies That Can Boost B2B Sales: Study

July 3, 2017

Via: Ecommerce Times

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those […]


Advertising & Marketing, Technology

Holiday Marketing As You Know It Has Been Upended: How Midsized Merchants Can Compete with REI’s Shock & Awe Campaign

October 29, 2015

Via: itCurated

There’s something curious happening to the holidays. Historically, brands have captivated audience attention most during this time of year. Toy ads abound, catalogs show up on your doorstep, lists are made, purchases placed and retailers reap a seemingly ever-increasing amount […]


Mobile Marketing

3 Essentials for Marketing Your Mobile App

May 6, 2015

Via: itCurated

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason. Read More