June 5, 2023
Via: CMSWireBuzz is a fleeting part of the digital marketers’ daily online dialogue — a concept here today may not be talked about tomorrow. Despite the buzz around topics such as AI, marketers are still discussing cookies — more specifically, third-party […]
Advertising & Marketing, Technology
November 9, 2022
Via: CMSWireNumbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. […]
Advertising & Marketing, Technology
October 17, 2022
Via: CMSWireMost marketers have heard the old saw claiming 50% of marketing budgets are wasted. The problem is we don’t know which 50% is supposedly disappearing into the vapors. In the age of big data, digital fingerprinting, super cookies that track […]
Mobile Commerce, Mobile Marketing
February 8, 2022
Via: Business of AppsIn 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]
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