September 1, 2015
Via: itCuratedNothing gets a room of techies going like a good old build versus buy debate. That was the case last year at the first Marketing Technology Conference in Boston. We continued the conversation here in a two-part series (Part 1 […]
March 5, 2015
Via: itCuratedIt’s no longer just about what the customer does. It’s becoming more about what the customer wants to do … next. That’s the idea behind Predictive Decisions, the new level of pre-emptive customer satisfaction launched today on Salesforce’s Marketing Cloud. […]
February 12, 2015
Via: itCuratedA year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle’s $1.5 billion acquisition of Responsys makes it a “lead horse in the race.” She discussed digital marketing industry market share between big marketing cloud players like […]
April 12, 2024
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