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Tag: marketing budget


Advertising & Marketing, Technology

Marketing Budget Cuts: What’s Important, and What’s Urgent?

December 5, 2022

Via: CMSWire

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]


Advertising & Marketing, Technology

For Real? Which Half of My Marketing Budget Is Wasted?

October 17, 2022

Via: CMSWire

Most marketers have heard the old saw claiming 50% of marketing budgets are wasted. The problem is we don’t know which 50% is supposedly disappearing into the vapors. In the age of big data, digital fingerprinting, super cookies that track […]


Advertising & Marketing, Technology

Why Marketers Need to Think Local to Sell Global

February 15, 2022

Via: B2B News Network

What lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British […]


Advertising & Marketing, Technology

Crisis Management: 6 Considerations for the Marketing Budget

April 20, 2020

Via: CMSWire

Last year, most marketing managers didn’t think budget cuts were on the horizon for 2020. In fact, according to the Gartner CMO Spend Survey 2019-2020 released in October of 2019, only 18% of survey respondents believed they’d have to deal […]


Advertising & Marketing, Technology

Driving conversions: No other method is more effective than video marketing

April 14, 2020

Via: Searchenginewatch

As modern consumers start to favour video over other forms of content, more companies allocate their media budgets accordingly. According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. But how, exactly, […]