Tag: marketing budget

Advertising & Marketing, Technology

Why Marketers Need to Think Local to Sell Global

February 15, 2022

Via: B2B News Network

What lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British […]

Advertising & Marketing, Technology

Crisis Management: 6 Considerations for the Marketing Budget

April 20, 2020

Via: CMSWire

Last year, most marketing managers didn’t think budget cuts were on the horizon for 2020. In fact, according to the Gartner CMO Spend Survey 2019-2020 released in October of 2019, only 18% of survey respondents believed they’d have to deal […]

Advertising & Marketing, Technology

Driving conversions: No other method is more effective than video marketing

April 14, 2020

Via: Searchenginewatch

As modern consumers start to favour video over other forms of content, more companies allocate their media budgets accordingly. According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. But how, exactly, […]