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Tag: marketing automation


Advertising & Marketing

Greenrope’s CRM and marketing automation bucks the trend, but will it win?

April 28, 2015

Via: itCurated

In my State of Marketing Technology Winter 2015 report, two types of solution stood out from the pack: customer relationship management (CRM) and marketing automation. But not necessarily for the right reasons. These two stalwarts of B2B tools first catch […]


Platforms

26 Steps to Creating a Successful Ecommerce Business in 2015

April 21, 2015

Via: itCurated

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in […]


Advertising & Marketing

‘We Rule B2B Marketing Automation, We’re Salesforce’

April 10, 2015

Via: itCurated

Salesforce officials are confident about their marketing technology. “The thing that distinguishes us most is that we’re Salesforce,” said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, […]


Advertising & Marketing

14 Advancements that May Impact Your Email Marketing in 2015

March 3, 2015

Via: itCurated

Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with […]


Advertising & Marketing

2015 State of Digital Marketing

February 13, 2015

Via: itCurated

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]