September 29, 2023
Via: B2B News NetworkWelcome, fellow B2B marketers, to the future! It’s a place where robots roam freely, taking over mundane tasks and leaving us humans to focus on the really important stuff—like coming up with witty marketing campaigns and debating whether pineapple belongs […]
Advertising & Marketing, Technology
April 5, 2023
Via: CMSWireMarketing automation is redefining the ways that brands connect with their customers. By using technology to automate repetitive marketing tasks and workflows, brands can streamline their marketing operations and fine-tune their campaigns. However, creating a successful marketing automation strategy requires […]
Advertising & Marketing, Technology
August 3, 2022
Via: CMSWireMartech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]
Advertising & Marketing, Technology
July 13, 2022
Via: CMSWireThe nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]
April 4, 2022
Via: CMSWireDigital transformation services supplier, OSF Digital, based in Quebec City, announced on March 24, 2022, the acquisition of Netnomics, a Germany-based Salesforce partner with experience in Salesforce Marketing Cloud and clients across the DACH region. With this acquisition, OSF Digital […]
April 27, 2021
Via: MarTech TodayGood morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]
Advertising & Marketing, Technology
March 29, 2021
Via: CMSWireMarketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]
October 21, 2020
Via: CMSWireAs innovation continues to drive the world forward, companies are constantly on the lookout for ways to reduce menial tasks and replace them with tasks that drive revenue. Developers are some of the key players in streamlining workflows over recent […]
Advertising & Marketing, Technology
September 17, 2019
Via: CMSWireWe’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s […]
Advertising & Marketing, Technology
January 31, 2019
Via: Smart InsightsAI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range […]
Advertising & Marketing, Technology
July 18, 2018
Via: CMSWireIn 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]
Advertising & Marketing, Technology
July 9, 2018
Via: Smart InsightsMarketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here […]
Advertising & Marketing, Technology
June 27, 2018
Via: Smart InsightsSee the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s […]
Advertising & Marketing, Technology
June 12, 2018
Via: CMSWireBrace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]
Advertising & Marketing, Technology
April 18, 2018
Via: Smart InsightsTwo major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to […]
November 16, 2017
Via: Smart InsightsProduct, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best […]
Advertising & Marketing, Technology
May 24, 2017
Via: Emarketer.comWhen it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US B2B senior marketers from Software as a Service (SaaS) lead generation company Leadspace, the tools they […]
Advertising & Marketing, Mobile Marketing
August 10, 2016
Via: CMSWireArtificial Intelligence (AI) just might be the missing piece to your marketing automation. By counter intuitively adding a human touch to the automated communications with your potential customers, it significantly enhances their digital customer experiences (DXM). Additionally, if you include […]
September 14, 2015
Via: itCuratedThough automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it’s critical for marketers to manage these systems. The advent of marketing automation has created an ironic business dilemma. On one hand, the most […]
May 11, 2015
Via: itCuratedWe hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]