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Tag: marketing automation


Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]


Advertising & Marketing, Technology

Marketers Uneducated, Untrained for Artificial Intelligence

July 13, 2022

Via: CMSWire

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]


News

OSF Digital Acquires Marketing Automation, CRM Company Netnomics

April 4, 2022

Via: CMSWire

Digital transformation services supplier, OSF Digital, based in Quebec City, announced on March 24, 2022, the acquisition of Netnomics, a Germany-based Salesforce partner with experience in Salesforce Marketing Cloud and clients across the DACH region. With this acquisition, OSF Digital […]


B2B

B2B marketers rely on marketing automation: Tuesday’s daily brief

April 27, 2021

Via: MarTech Today

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]


Advertising & Marketing, Technology

What Is Marketing Automation and How Does It Help Marketers?

March 29, 2021

Via: CMSWire

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]


Platforms, Technology

How Businesses Can Benefit from Web Browser Automation

October 21, 2020

Via: CMSWire

As innovation continues to drive the world forward, companies are constantly on the lookout for ways to reduce menial tasks and replace them with tasks that drive revenue. Developers are some of the key players in streamlining workflows over recent […]


Advertising & Marketing, Technology

The Next Evolution in Email Marketing: Beyond Personalization

September 17, 2019

Via: CMSWire

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s […]


Advertising & Marketing, Technology

15 Applications of Artificial Intelligence in Marketing

January 31, 2019

Via: Smart Insights

AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range […]


Advertising & Marketing, Technology

How to Create Emails Your Customers Look Forward to Opening

July 18, 2018

Via: CMSWire

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]


Advertising & Marketing, Technology

3 reasons why Marketing Automation Strategy will need an AI-bot

July 9, 2018

Via: Smart Insights

Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here […]


Advertising & Marketing, Technology

Global Email Marketing and Marketing Automation ROI benchmarks 2018

June 27, 2018

Via: Smart Insights

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s […]


Advertising & Marketing, Technology

5 Marketing Automation Trends in the Forefront of 2018

June 12, 2018

Via: CMSWire

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]


Advertising & Marketing, Technology

Why you need to invest in interactive Email and Automation

April 18, 2018

Via: Smart Insights

Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to […]


Analytics & Data, Technology

28 Website Personalization and Recommendations Software Tools

November 16, 2017

Via: Smart Insights

Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best […]


Advertising & Marketing, Technology

B2B Marketers See Most Value in CRM tools

May 24, 2017

Via: Emarketer.com

When it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US B2B senior marketers from Software as a Service (SaaS) lead generation company Leadspace, the tools they […]


Advertising & Marketing, Mobile Marketing

How AI Brings a Human Touch to Your Marketing Automation

August 10, 2016

Via: CMSWire

Artificial Intelligence (AI) just might be the missing piece to your marketing automation. By counter intuitively adding a human touch to the automated communications with your potential customers, it significantly enhances their digital customer experiences (DXM). Additionally, if you include […]


Advertising & Marketing

Marketing Automation: A Lesson in Irony

September 14, 2015

Via: itCurated

Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it’s critical for marketers to manage these systems. The advent of marketing automation has created an ironic business dilemma. On one hand, the most […]


Advertising & Marketing

Closing the Loop on Marketing Automation

May 11, 2015

Via: itCurated

We hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]


Advertising & Marketing

Greenrope’s CRM and marketing automation bucks the trend, but will it win?

April 28, 2015

Via: itCurated

In my State of Marketing Technology Winter 2015 report, two types of solution stood out from the pack: customer relationship management (CRM) and marketing automation. But not necessarily for the right reasons. These two stalwarts of B2B tools first catch […]


Platforms

26 Steps to Creating a Successful Ecommerce Business in 2015

April 21, 2015

Via: itCurated

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in […]