Tag: marketing analytics

Advertising & Marketing, Technology

What Will 2022 Bring for Marketing Ops?

December 2, 2021

Via: CMSWire

Planning for 2022 is just as complicated, if not more complicated than it was for 2021 when the trajectory of COVID-19 remained unknown. Over the last month, we’ve been doing a lot of 2022 planning at my company. Budget planning, […]

Advertising & Marketing, Technology

Marketing Automation: Seven Machine-Learning Use Cases

October 6, 2021

Via: MarketingProfs

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]

Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]

Advertising & Marketing, Technology

Mastering Customer Experience Starts With Customer Journey Mapping

February 9, 2016

Via: itCurated

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]