Advertising & Marketing, Technology
February 11, 2022
Via: CMSWireMarketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms. Late last year, Amazon introduced […]
Advertising & Marketing, Technology
January 26, 2022
Via: CMSWireIn 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]
Advertising & Marketing, Technology
January 20, 2022
Via: Marketing DiveAs we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the […]
Advertising & Marketing, Technology
December 13, 2021
Via: CMSWireMachine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]
Mobile Commerce, Mobile Marketing
November 8, 2021
Via: Social Media TodayTikTok has published a new guide to help marketers maximize their holiday campaigns, which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. You can download TikTok’s 16-page holiday guide here, but in […]
Advertising & Marketing, Technology
October 27, 2021
Via: CMSWireEarly 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing […]
Advertising & Marketing, Technology
October 25, 2021
Via: Social Media TodayTikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns. Called ‘Made for TikTok’, the new series will highlight key lessons from experts, starting […]
E-payment & Security, Technology
October 13, 2021
Via: Ecommerce TimesConsumers would rather avoid brands than compromise personal data, according to new research. Brands that handle consumer data transparently and ethically, however, will be best positioned to navigate and engage with this cautious consumer base. Shopper discontent with online retail […]
October 11, 2021
Via: СMSWireFacebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]
Advertising & Marketing, Technology
September 23, 2021
Via: Ecommerce TimesThe term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]
Mobile Commerce, Mobile Marketing
September 20, 2021
Via: Marketing DiveMediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]
Mobile Commerce, Mobile Marketing
September 14, 2021
Via: MarketingProfsMaybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]
August 19, 2021
Via: CMSWireDigital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts […]
August 17, 2021
Via: MarketingProfsThe report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]
July 13, 2021
Via: Marketing DiveIn the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]
Mobile Commerce, Mobile Marketing
July 1, 2021
Via: Marketing DiveApple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]
June 28, 2021
Via: CMSWireGoogle’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]
Advertising & Marketing, Technology
June 18, 2021
Via: CMSWireFor any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Ideally, these leads will eventually become customers that purchase from the brand. However, while […]
June 17, 2021
Via: CMSWireGoogle Analytics has been part of most marketing departments’ toolkits for quite some time. With Google being the top ranking search engine globally and the target of many SEO strategies, marketers have relied on Google Analytics for quite a lot. […]
June 15, 2021
Via: CMSWireThere’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]