March 21, 2024
Via: Marketing DiveTikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]
March 15, 2024
Via: CMSWireThe US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]
Advertising & Marketing, Technology
March 8, 2024
Via: CMSWireIt’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]
October 25, 2023
Via: CMSWireHow companies price what they sell can range from the precise and data-driven to the seemingly arbitrary. While most will scrutinize pricing with some regularity, not all are making pricing decisions based on value. Let’s take a look at pricing […]
Advertising & Marketing, Technology
October 3, 2023
Via: CMSWireMarketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]
Mobile Commerce, Mobile Marketing
April 24, 2023
Via: CMSWireBehind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]
Mobile Commerce, Mobile Marketing
April 17, 2023
Via: Social Media TodayWith the NBA Finals getting underway, Twitter wants to remind marketers that it remains the leading platform for real-time interaction, with sports, in particular, getting plenty of attention from Twitter users. Indeed, according to Twitter, sports discussion via tweet has […]
March 21, 2023
Via: Social Media TodayLinkedIn is launching a native post scheduling feature, while company pages will also now be able to follow other pages in the app. The changes are part of the platform’s latest feature update – here’s an overview of the latest […]
Advertising & Marketing, Technology
March 9, 2023
Via: Marketing DiveThe Interactive Advertising Bureau’s PlayFronts returned in-person Wednesday, bringing with it a raft of publishers, platforms and brands evangelizing about the power of video games as a marketing tool. Now in its second year, the industry confab also frequently doubled […]
Advertising & Marketing, Technology
February 28, 2023
Via: CMSWireMore than ever before, marketing is on the hook to drive the pipeline, both in volume and quality. This includes lead generation and acceleration through the funnel stages. The use of artificial intelligence (AI) can minimize redundancies, manual labor and […]
January 9, 2023
Via: CMSWireRemember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]
Advertising & Marketing, Technology
December 12, 2022
Via: Marketing DiveAs a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with […]
November 9, 2022
Via: CMSWireB2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]
Advertising & Marketing, Technology
October 19, 2022
Via: CMSWireThe Monday trading meeting is a solidified weekly feature for those that work in retail. It’s become part and parcel of the retail drumbeat. The purpose of these meetings is to look back at the previous week of trade and […]
October 17, 2022
Via: CMSWireThere is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]
Advertising & Marketing, Technology
August 30, 2022
Via: CMSWireFor brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]
August 2, 2022
Via: Social Media TodayAs we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push. Meta’s […]
Advertising & Marketing, Technology
May 12, 2022
Via: CMSWireMarketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking. Martech apps have seen growth each year since the […]
Advertising & Marketing, Technology
February 15, 2022
Via: B2B News NetworkWhat lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British […]
Advertising & Marketing, Technology
February 11, 2022
Via: CMSWireMarketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms. Late last year, Amazon introduced […]