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Tag: marketers


Apps & Sites, Mobile Commerce

Why the latest TikTok ban attempt is different — and what it means for marketers

March 21, 2024

Via: Marketing Dive

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]


Apps & Sites, Mobile Commerce

What a TikTok Ban Means for Marketers

March 15, 2024

Via: CMSWire

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]


Advertising & Marketing, Technology

5 AI Ethics Questions Marketers Must Ask

March 8, 2024

Via: CMSWire

It’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]


B2B

Should Marketers Be Involved in Pricing Strategies?

October 25, 2023

Via: CMSWire

How companies price what they sell can range from the precise and data-driven to the seemingly arbitrary. While most will scrutinize pricing with some regularity, not all are making pricing decisions based on value. Let’s take a look at pricing […]


Advertising & Marketing, Technology

How Effective Are Marketers at Using Martech Tools?

October 3, 2023

Via: CMSWire

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]


Mobile Commerce, Mobile Marketing

LinkedIn Verification How-To: Guide for Brands, Influencers and Marketers

April 24, 2023

Via: CMSWire

Behind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]


Mobile Commerce, Mobile Marketing

Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

April 17, 2023

Via: Social Media Today

With the NBA Finals getting underway, Twitter wants to remind marketers that it remains the leading platform for real-time interaction, with sports, in particular, getting plenty of attention from Twitter users. Indeed, according to Twitter, sports discussion via tweet has […]


Apps & Sites, Mobile Commerce

LinkedIn Adds Native Post Scheduling for Company Pages, New Audio Event Options

March 21, 2023

Via: Social Media Today

LinkedIn is launching a native post scheduling feature, while company pages will also now be able to follow other pages in the app. The changes are part of the platform’s latest feature update – here’s an overview of the latest […]


Advertising & Marketing, Technology

As video games become cultural juggernauts, marketers still struggle with buy-in

March 9, 2023

Via: Marketing Dive

The Interactive Advertising Bureau’s PlayFronts returned in-person Wednesday, bringing with it a raft of publishers, platforms and brands evangelizing about the power of video games as a marketing tool. Now in its second year, the industry confab also frequently doubled […]


Advertising & Marketing, Technology

5 AI Applications for Marketers to Streamline Work

February 28, 2023

Via: CMSWire

More than ever before, marketing is on the hook to drive the pipeline, both in volume and quality. This includes lead generation and acceleration through the funnel stages. The use of artificial intelligence (AI) can minimize redundancies, manual labor and […]


B2B

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

January 9, 2023

Via: CMSWire

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]


Advertising & Marketing, Technology

An open road for marketers: How to reach connected drivers in 2023

December 12, 2022

Via: Marketing Dive

As a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with […]


B2B

The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

November 9, 2022

Via: CMSWire

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]


Advertising & Marketing, Technology

Hey Marketers, Stop Dreading the Monday Retail Trading Meeting

October 19, 2022

Via: CMSWire

The Monday trading meeting is a solidified weekly feature for those that work in retail. It’s become part and parcel of the retail drumbeat. The purpose of these meetings is to look back at the previous week of trade and […]


Analytics & Data

3 Things to Consider Before Buying a Customer Data Platform

October 17, 2022

Via: CMSWire

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]


Advertising & Marketing, Technology

Why Marketers Should Explore These 4 Emerging Technology Trends

August 30, 2022

Via: CMSWire

For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]


Apps & Sites, Mobile Commerce

Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches

August 2, 2022

Via: Social Media Today

As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push. Meta’s […]


Advertising & Marketing, Technology

5 Insights Into the 9,932-Marketing Technology Landscape

May 12, 2022

Via: CMSWire

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking. Martech apps have seen growth each year since the […]


Advertising & Marketing, Technology

Why Marketers Need to Think Local to Sell Global

February 15, 2022

Via: B2B News Network

What lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British […]


Advertising & Marketing, Technology

How Amazon SageMaker Studio Assists Marketers With Machine Learning

February 11, 2022

Via: CMSWire

Marketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms. Late last year, Amazon introduced […]