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Tag: marketers


Advertising & Marketing, Technology

Why Marketers Should Explore These 4 Emerging Technology Trends

August 30, 2022

Via: CMSWire

For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]


Apps & Sites, Mobile Commerce

Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches

August 2, 2022

Via: Social Media Today

As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push. Meta’s […]


Advertising & Marketing, Technology

5 Insights Into the 9,932-Marketing Technology Landscape

May 12, 2022

Via: CMSWire

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking. Martech apps have seen growth each year since the […]


Advertising & Marketing, Technology

Why Marketers Need to Think Local to Sell Global

February 15, 2022

Via: B2B News Network

What lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British […]


Advertising & Marketing, Technology

How Amazon SageMaker Studio Assists Marketers With Machine Learning

February 11, 2022

Via: CMSWire

Marketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms. Late last year, Amazon introduced […]


Advertising & Marketing, Technology

Place Your Marketing Bets in 2022

January 26, 2022

Via: CMSWire

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]


Advertising & Marketing, Technology

Top trends that will shape media strategy in 2022

January 20, 2022

Via: Marketing Dive

As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the […]


Advertising & Marketing, Technology

Machine Learning Trends for Marketers to Watch in 2022

December 13, 2021

Via: CMSWire

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]


Mobile Commerce, Mobile Marketing

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

November 8, 2021

Via: Social Media Today

TikTok has published a new guide to help marketers maximize their holiday campaigns, which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. You can download TikTok’s 16-page holiday guide here, but in […]


Advertising & Marketing, Technology

5 in-Demand Marketing Jobs for 2021

October 27, 2021

Via: CMSWire

Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing […]


Advertising & Marketing, Technology

TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers

October 25, 2021

Via: Social Media Today

TikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns. Called ‘Made for TikTok’, the new series will highlight key lessons from experts, starting […]


E-payment & Security, Technology

Privacy Concerns Key Reason Buyers Flee Online Retailers

October 13, 2021

Via: Ecommerce Times

Consumers would rather avoid brands than compromise personal data, according to new research. Brands that handle consumer data transparently and ethically, however, will be best positioned to navigate and engage with this cautious consumer base. Shopper discontent with online retail […]


News

4 Lessons for Marketers From Facebook’s Outage

October 11, 2021

Via: СMSWire

Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]


Advertising & Marketing, Technology

How To Leverage Social Commerce To Power Customer Loyalty Programs

September 23, 2021

Via: Ecommerce Times

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]


Mobile Commerce, Mobile Marketing

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

September 20, 2021

Via: Marketing Dive

Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]


Mobile Commerce, Mobile Marketing

How iOS 15 Will Kill Email Open Rates–And How Marketers Can Prepare

September 14, 2021

Via: MarketingProfs

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]


Platforms, Technology

What Marketers Need for the Digital Experience Platforms Multivendor Reality

August 19, 2021

Via: CMSWire

Digital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts […]


B2B

The Biggest Benefits of Intent Data for B2B Marketers

August 17, 2021

Via: MarketingProfs

The report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]


Analytics & Data

Data privacy evolved at a dizzying pace in H1, with more still to come

July 13, 2021

Via: Marketing Dive

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]


Mobile Commerce, Mobile Marketing

What Apple’s iOS 15 means for marketers

July 1, 2021

Via: Marketing Dive

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]