Tag: machine learning

December 13, 2021

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]

October 6, 2021

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]

May 28, 2021

Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX) as CX has become to the business. According to IDC, the global AI market is poised to break the $500 billion mark by 2024. AI is surging as […]

May 25, 2021

Google made some announcements that marketers should take note at its Google I/O developer’s conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps […]

June 8, 2020

In the wake of the COVID-19 lockdown, many organizations are looking to technology to find a solution to the problems of remote working and even diminished staff numbers as the economic fallout from the crisis kicks-in. Automation, or Robotic Process […]

February 20, 2020

Marketers by now know machine learning has made an impact on marketing personalization efforts. Machine learning includes personalization use cases in the areas of lookalike modeling, churn analysis, cross-sell/upsell analysis and many others, according to a Forrester report last year […]

January 6, 2020

Intelligent technologies can change how we work and live. Too many business users spend too much time each day on repetitive, boring tasks that they do not need to do and, more importantly, do not want to do. Using intelligent […]

November 25, 2019

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]

November 20, 2019

Innovation. The digital age. Design thinking. Co-creation. If you’re working in software or in an organization that is making or contemplating the shift towards digitization, you’ve heard these words. Are they buzzwords? They are certainly used as such. And in […]

November 20, 2019

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]

July 31, 2019

Steph Locke, CEO of Nightingale HQ, has 11 interviews scheduled for the next day in her Outlook account. A message arrives: does she need to book some time for herself as well? Well, actually she does, but Locke knows that […]

March 11, 2019

Machine learning and, more broadly, artificial intelligence (AI) have become the tech industry’s most important trends over the past 18 months. And despite the hype and, to some extent, fear surrounding the technology, many businesses are now embracing AI at […]

January 31, 2019

AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range […]

January 23, 2019

The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected they are also becoming more informed, demanding and unpredictable. Given the wide range of options consumers have […]

January 16, 2019

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]

June 5, 2018

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]

April 3, 2018

Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact […]

January 2, 2018

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has […]

December 5, 2017

Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI […]

November 22, 2017

Over the past few years, Apple vehemently denied that it was interested in building self-driving cars in order to keep its efforts a secret; the company confirmed it was working on autonomous tech only in June, but hadn’t shared much […]