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Tag: machine learning


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Shipping & Fulfillment

Walmart plots 4 new ‘next generation’ fulfillment centers

June 3, 2022

Via: Retail Dive

Walmart plans to build four new high-tech fulfillment centers over the next three years that would include automation, machine learning and robotics while also collectively employing more than 4,000 new workers. The first “next-generation” facility is scheduled to open this […]


B2B

B2B News for Tuesday, April 19th, 2022: Acquisitions, Appointments and a Blended Finance Event

April 19, 2022

Via: B2B News Network

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]


Advertising & Marketing, Technology

What Are Intelligent Virtual Agents (IVAs)?

April 12, 2022

Via: CMSWire

Finnish telecommunications company Elisa recently replaced its functional chatbot — which answered customers’ routine questions — with an intelligent virtual agent (IVA) called Annika. Executives at the organization expect this sophisticated new robot to engage callers with more empathy and […]


Analytics & Data

What Does a Data Product Manager Do?

April 12, 2022

Via: CMSWire

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]


Advertising & Marketing, Technology

Google Adds New Visual and Text Search Options to Enhance Product Discovery

April 7, 2022

Via: Social Media Today

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results. As you can […]


Advertising & Marketing, Technology

How Amazon SageMaker Studio Assists Marketers With Machine Learning

February 11, 2022

Via: CMSWire

Marketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms. Late last year, Amazon introduced […]


Advertising & Marketing, Technology

Machine Learning Trends for Marketers to Watch in 2022

December 13, 2021

Via: CMSWire

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]


Advertising & Marketing, Technology

Marketing Automation: Seven Machine-Learning Use Cases

October 6, 2021

Via: MarketingProfs

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]


Advertising & Marketing, Technology

How to Introduce AI Into Your Marketing and Customer Experience Practices

May 28, 2021

Via: CMSWire

Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX) as CX has become to the business. According to IDC, the global AI market is poised to break the $500 billion mark by 2024. AI is surging as […]


Advertising & Marketing, Technology

6 Takeaways for Marketers From the 2021 Google I/O Conference

May 25, 2021

Via: CMSWire

Google made some announcements that marketers should take note at its Google I/O developer’s conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps […]


News

Looking to Automate Your Workplace? Here Are Some Things to Consider First

June 8, 2020

Via: CMSWire

In the wake of the COVID-19 lockdown, many organizations are looking to technology to find a solution to the problems of remote working and even diminished staff numbers as the economic fallout from the crisis kicks-in. Automation, or Robotic Process […]


Advertising & Marketing, Technology

What Is Machine Learning’s Impact on Marketing Personalization?

February 20, 2020

Via: CMSWire

Marketers by now know machine learning has made an impact on marketing personalization efforts. Machine learning includes personalization use cases in the areas of lookalike modeling, churn analysis, cross-sell/upsell analysis and many others, according to a Forrester report last year […]


News

Creating Business Value With Intelligent Automation

January 6, 2020

Via: DigitalistMag

Intelligent technologies can change how we work and live. Too many business users spend too much time each day on repetitive, boring tasks that they do not need to do and, more importantly, do not want to do. Using intelligent […]


Mobile Commerce, Mobile Marketing

Instagram explains how it uses AI to choose content for your Explore tab

November 25, 2019

Via: The Verge

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]


News

Overcoming The Buzzword Bias By Making Innovation A Reality

November 20, 2019

Via: DigitalistMag

Innovation. The digital age. Design thinking. Co-creation. If you’re working in software or in an organization that is making or contemplating the shift towards digitization, you’ve heard these words. Are they buzzwords? They are certainly used as such. And in […]


News

CMOs Share AI Implementation Successes and Challenges

November 20, 2019

Via: CMSWire

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]


Advertising & Marketing, Technology

Is AI Poised to Make Bigger Play for Email?

July 31, 2019

Via: CMSWire

Steph Locke, CEO of Nightingale HQ, has 11 interviews scheduled for the next day in her Outlook account. A message arrives: does she need to book some time for herself as well? Well, actually she does, but Locke knows that […]


News

Microsoft Launches Free AI Business School for Execs

March 11, 2019

Via: CMSWire

Machine learning and, more broadly, artificial intelligence (AI) have become the tech industry’s most important trends over the past 18 months. And despite the hype and, to some extent, fear surrounding the technology, many businesses are now embracing AI at […]


Advertising & Marketing, Technology

15 Applications of Artificial Intelligence in Marketing

January 31, 2019

Via: Smart Insights

AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range […]