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Tag: machine learning


Advertising & Marketing, Technology

Current State of Digital Customer Experience in 2024

January 24, 2024

Via: CMSWire

As we merge into the new year, digital customer experience (DCX) stands at a transformative crossroads that has been shaped by rapid technological advancements and changing consumer behaviors. Brands are increasingly leveraging artificial intelligence (AI), machine learning (ML), and data […]


News

CMSWire’s Top 10 Ecommerce Articles of 2023

December 26, 2023

Via: CMSWire

This year has brought about many changes and challenges for ecommerce. This collection of CMSWire’s top articles takes you through the latest shifts and trends, from the rise of AI in leveling the playing field to the evolving conflicts at […]


Advertising & Marketing, Technology

Machine Learning and Generative AI in Marketing: Critical Differences

October 4, 2023

Via: CMSWire

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]


B2B

Ultimate Guide to the B2B Tech Landscape in 2024: Key B2B Tech Trends

September 26, 2023

Via: B2B News Network

In the rapidly evolving world of technology, staying ahead of the curve is crucial for businesses to thrive and succeed. As we look towards 2024, it’s essential for B2B technologists to have a clear understanding of the tech landscape and […]


Platforms, Technology

Amazon ad sales jump 22% as tech upgrades improve brand performance

August 4, 2023

Via: Marketing Dive

Amazon’s ad sales continued to impress in Q2, a sign that the e-commerce giant is shoring up a dominant position in the increasingly crowded retail media category while riding some larger industry tailwinds as spending rebounds. The company’s quarterly performance […]


Analytics & Data

Good Customer Data Fuels AI Revolution in Customer Experience Management

July 6, 2023

Via: CMSWire

We are living on the cusp of an AI revolution in customer experience management, as companies brace for a future where AI technology — such as machine learning, chatbots and lately generative AI — will supercharge contact centers and frontline […]


Technology, Website design and optimization

Intelligent Process Automation for Improving CX

July 5, 2023

Via: CMSWire

Intelligent process automation (IPA) blends artificial intelligence, computer vision, cognitive automation, natural language processing and machine learning with robotic process automation to enable advanced decision-making automation. IPA excels in customer service, document processing, handling unstructured data and data-driven decision-making. When […]


Advertising & Marketing, Technology

How AI for Social Media Can Help Brands Improve Engagement

June 8, 2023

Via: CMSWire

Marketers in charge of social media are in a bit of a pickle: They must create content that resonates with human beings while also impressing machine algorithms. It’s a challenge, but also an opportunity to capitalize on artificial intelligence’s ability […]


Technology, Website design and optimization

5 Ways AI is Transforming Ecommerce

May 8, 2023

Via: CMSWire

Artificial intelligence is revolutionizing the way we do business, and ecommerce is no exception. From personalized shopping experiences to efficient inventory management, AI has significantly impacted the industry, providing new opportunities for growth and profitability. With the ability to analyze […]


Technology, Website design and optimization

5 CX Strategy Questions to Leverage the Future of AI

April 27, 2023

Via: CMSWire

The customer journey, ecommerce and the overall shopping experience has already been forever changed by artificial intelligence (AI) and machine learning. After all, most of us are not surprised to see personalized recommendations pop up along the digital journey. The […]


Analytics & Data

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


Platforms, Technology

Etsy to Get New Chief Technology Officer in January

October 27, 2022

Via: EcommerceBytes

Etsy’s Chief Technology Officer Mike Fisher will step down at the end of the year to spend more time with his family and pursue other interests, the company announced on Thursday. Replacing Fisher will be Rachana Kumar, currently Etsy’s Vice […]


Technology, Website design and optimization

Adaptive AI Will Improve the Customer Experience

October 13, 2022

Via: CMSWire

Adaptive Artificial Intelligence (AI) is able to update its own code to incorporate what it has learned from its experiences with new data. This means Adaptive AI can be used to continually improve the customer experience with each iteration of […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Shipping & Fulfillment

Walmart plots 4 new ‘next generation’ fulfillment centers

June 3, 2022

Via: Retail Dive

Walmart plans to build four new high-tech fulfillment centers over the next three years that would include automation, machine learning and robotics while also collectively employing more than 4,000 new workers. The first “next-generation” facility is scheduled to open this […]


B2B

B2B News for Tuesday, April 19th, 2022: Acquisitions, Appointments and a Blended Finance Event

April 19, 2022

Via: B2B News Network

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]


Advertising & Marketing, Technology

What Are Intelligent Virtual Agents (IVAs)?

April 12, 2022

Via: CMSWire

Finnish telecommunications company Elisa recently replaced its functional chatbot — which answered customers’ routine questions — with an intelligent virtual agent (IVA) called Annika. Executives at the organization expect this sophisticated new robot to engage callers with more empathy and […]


Analytics & Data

What Does a Data Product Manager Do?

April 12, 2022

Via: CMSWire

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]


Advertising & Marketing, Technology

Google Adds New Visual and Text Search Options to Enhance Product Discovery

April 7, 2022

Via: Social Media Today

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results. As you can […]


Advertising & Marketing, Technology

How Amazon SageMaker Studio Assists Marketers With Machine Learning

February 11, 2022

Via: CMSWire

Marketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms. Late last year, Amazon introduced […]