Tag: location

E-payment & Security, Technology

38% of app users shared location without noticing

May 6, 2022

Via: Business of Apps

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]

Mobile Marketing

Most Mobile Marketers Are Using Location, But How Do You Do It Right?

February 29, 2016

Via: itCurated

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. […]


Mobile App Users Reluctant to Share Location

November 25, 2015

Via: itCurated

Privacy and security are critical to mobile users, most of whom have some understanding of how revealing their mobile data—including location—can be to advertisers, publishers, governments and other internet users. And for many, that means not using location services at […]