Tag: legacy retailers

Mobile Marketing

Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing

November 20, 2015

Via: itCurated

ImgCredits: Bob Donaldson/Post-Gazette There’s an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new world of mobile marketing. George Siefo’s article opens with this admission: “Macy’s is an old hand at […]