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Tag: Leadership


Analytics & Data

Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX

March 30, 2021

Via: CMSWire

For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it influenced their buying behaviors? But as customer experiences go digital and marketing technologies mature, marketers […]


Advertising & Marketing, Technology

How Marketers Can Use Intent Data

February 12, 2020

Via: CMSWire

Digital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring […]


News

CMOs Share AI Implementation Successes and Challenges

November 20, 2019

Via: CMSWire

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]


News

What Do Customer Experience Teams Actually Look Like?

September 3, 2019

Via: CMSWire

The majority of organizations have a senior customer experience (CX) leader and a centralized CX team in place, according to findings from the Qualtrics XM Institute’s The State of Customer Experience Management 2019 benchmark survey. Is it time for all […]


Advertising & Marketing, Technology

6 Key Steps to Digital Marketing Investment Success

June 25, 2019

Via: CMSWire

Decision-making around marketing technology (martech) investments has become more complex than ever. With constant changes in technology options and ever-increasing customer demands, the process of choosing tools that are agile and as spot-on as possible has become a major marketing […]


News

How To Successfully Run Human Resources In Another Country

March 2, 2017

Via: DigitalistMag

For the second time, I’m being sent abroad to manage human resources in a foreign country. This is exciting, but at the same time not an easy ride. Being away from your home turf as an HR professional poses various […]


News

Why Engagement Happens In Employees’ Hearts, Not Their Minds

February 9, 2016

Via: itCurated

Winning your employees over to stick with the company long-term involves an array of factors—but first among those is love. What are the real drivers of human engagement in the workplace? What are those things that consistently inspire people to […]


News

4 Simple Solutions For Running A Better Business In 2016

January 5, 2016

Via: itCurated

Every year millions of business owners use January 1st as an opportunity to clean out the old, and bring in the new. They resolve to get rid of bad habits (e.g. mismanaging their time) while introducing good habits such as […]


Mobile Commerce

Tending The Leadership Pipeline: It’s All About Engagement

August 20, 2015

Via: itCurated

Workplace lore has it that a manager who hires a Millennial is facing a number of challenges. Among them: how to engage and retain a generation marked as me-centric, fickle, not versed in social business etiquette and prone to jumping […]