Tag: keyword

April 11, 2022

In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from the pandemic are encouraging that leap in search engine optimization (SEO) terms today. As a marketer, you now have two years of pandemic-influenced […]

May 17, 2018

Track keyword optimization data that truly matters We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst […]

May 8, 2018

While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and desktop follow the same basic principles and best practices, there are nuances and discrepancies that […]

May 1, 2018

Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners […]

December 21, 2017

One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to […]

May 20, 2016

Back in the day, Google determined relevancy of an article mostly based on keyword density. In other words, the more you use a certain keyword in an article the better your rankings are. This method came to be known as […]

August 25, 2015

To ensure the success of any digital plan requires putting the right building blocks in place to guarantee you’re developing your strategy from the ground up. In a recent blog article I discussed the importance of ensuring your website has […]