Tag: Internet of things

February 15, 2024

The Internet of Things (IoT) is coming of age. IoT was something of a slow-burning technology that is finally gathering momentum. Now, it is increasingly being integrated into the B2B sector. With the ability to make businesses more connected, competitive, […]

October 6, 2022

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]

November 20, 2019

Innovation. The digital age. Design thinking. Co-creation. If you’re working in software or in an organization that is making or contemplating the shift towards digitization, you’ve heard these words. Are they buzzwords? They are certainly used as such. And in […]

February 6, 2019

Internet of Things (IoT) is not a new solution nor a trendy buzzword. In fact, IoT has been around for decades. From oil and gas pipelines to manufacturing lines to hydroelectric dams, we have billions of sensors around the world […]

November 5, 2018

The potential for the internet of things (IoT) to impact the customer journey is undoubtedly massive. But how much of an impact do IoT technologies have on the unique journeys that individual customers take with brands today — in 2018? […]

January 9, 2018

It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better […]

December 29, 2017

2017 was an interesting year for small businesses, as there have been a variety of different software platforms and different forms converged through data infrastructure. Videoconferencing solutions and cloud-based management platforms are becoming more prominent. We’ve also seen the Internet […]

November 15, 2017

Rock breaks scissors. Paper covers rock. Scissors cut paper. Those are the rules of Rock-Paper-Scissors, the ancient game people play with their hands. But wouldn’t it be better if those tools could join forces for the common good? The question […]

June 13, 2017

IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data. That’s because when we talk about IoT, we’re really talking about amazing opportunities to harness the […]

April 24, 2017

For small to medium-sized businesses, investments in technology need to be justified by clearly understanding the expected advantages. However, in an ever-shifting world where technology changes on a daily basis, figuring out which tools will offer the greatest benefits can be […]

August 24, 2016

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through […]

March 2, 2016

Science fiction writer William Gibson is credited with saying, ”The future is already here—it’s just not evenly distributed.” Such is the case with the Internet of Things (IoT). Digital business requires both data and the equipment to capture, store, manage, […]

November 17, 2015

Imagine you’re relaxing on a sunny beach when along comes an annoying buzz that rises above the sound of your radio. It could be a banner plane or a jet-ski — or it could be an unmanned aircraft system (UAS), […]

September 28, 2015

One of the truly exciting things about viral digital phenomena is how rapidly they can take hold, outstripping the slow, methodical spread of innovations in the pre-digital era. I suspect we may be on the verge of that happening again, […]

September 23, 2015

Our world is turning into one gigantic interconnected web, thanks to the growing number of devices and physical objects linked to the Internet—and to each other—via wireless networks. That’s the basic idea behind a term that’s being tossed around a […]

July 24, 2015

You can no longer purchase Google’s popular smart thermostat on Apple’s online store or at its retail locations. Apple confirmed to Mashable it has pulled the web-connected product — considered the first mainstream smart home product — from its shelves […]

March 4, 2015

Visa has announced a series of partnerships over the first two days of Mobile World Commerce aimed at strengthening the company’s presence and commitment to mobile commerce and ensuring it is set for the increasingly mobile world. The global financial […]

March 3, 2015

Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with […]