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Tag: instagram


Apps & Sites, Mobile Commerce

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

November 10, 2023

Via: Social Media Today

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with […]


Editorial

How Social Media Platforms Are Reshaping e-Commerce

November 1, 2023

Via: Natalie Dunn

There is no question that social media platforms have grown to become an important part of people’s lives. They can help people connect across great distances, and they are also extremely useful in sharing ideas, news and opinions. Moreover, social […]


Mobile Commerce, Mobile Marketing

62% of marketers plan to use Instagram Reels for influencer campaigns by 2025

October 10, 2023

Via: Business of Apps

Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by […]


Apps & Sites, Mobile Commerce

Instagram Experiments with New Stickers to Facilitate Engagement in the Upcoming Holiday Season

October 9, 2023

Via: Social Media Today

While it continues to add new features to Threads, the Instagram team is also building more engagement elements into its main app as well, including a bunch of new stickers that it’s looking to have ready for the upcoming holiday […]


Mobile Commerce, Mobile Marketing

Social Media Content Strategies: Leveraging TikTok and Instagram Reels

October 3, 2023

Via: CMSWire

In today’s rapidly evolving digital landscape, where attention spans are diminishing, platforms such as Instagram Reels and TikTok are revolutionizing how businesses communicate, captivate and flourish. Gone are the days when social media for enterprises was confined to LinkedIn updates […]


Apps & Sites, Mobile Commerce

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

September 21, 2023

Via: Social Media Today

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]


Apps & Sites, Mobile Commerce

Instagram holds strong among creators amid TikTok’s ascent

August 31, 2023

Via: Business of Apps

For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in. Why creators are still flocking to Instagram The latest […]


News

EU Users Will Soon Be Able to Opt Out of Algorithmic Sorting on Facebook and Instagram

August 22, 2023

Via: Social Media Today

Meta has announced some new measures to comply with the soon-to-be enacted EU Digital Services Act (DSA), which implements expanded control and transparency measures for European social media users. The DSA aims to provide more capacity for social media users […]


Apps & Sites, Mobile Commerce

Instagram Announces That its Testing Audio Clips for Notes in the App

August 18, 2023

Via: Social Media Today

They’ve been in testing for a while, but Instagram has now officially announced that a new audio clip option is coming to Notes in the app. As shared by Instagram chief Adam Mosseri (in his Instagram channel), the new audio […]


Apps & Sites, Mobile Commerce

Instagram Adds New Music Options, Including Soundtracks for Collaborative Posts

August 11, 2023

Via: Social Media Today

Music on static posts or profiles feels very MySpace, but maybe there’s a place for it, and maybe, making people listen to some Jack Jones track over your holiday snaps will improve the viewing experience. Instagram seems to think so, […]


Apps & Sites, Mobile Commerce

Meta Announces New Video Features for Facebook as It Looks to Align With Broader Usage Trends

July 17, 2023

Via: Social Media Today

Meta’s announced some new video enhancements for Facebook, as it continues to evolve from a social app into an entertainment platform, in line with broader industry trends. First off, Meta’s renaming its ‘Watch’ tab to ‘Video’, which is more representative […]


Mobile Commerce, Mobile Marketing

Is Instagram A Good Place For B2B To Be? Or Not? That Is The Question New Research Has The Answer To

July 13, 2023

Via: B2B News Network

In the dynamic world of digital marketing, Instagram has carved out a significant niche as a powerful platform for marketers, but what about B2B brands and companies? With a user base exceeding a billion, Instagram offers a vast and diverse […]


Apps & Sites, Mobile Commerce

Threads reaches 100 million members in record time

July 10, 2023

Via: Marketing Dive

As expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly rushed to 30 million sign-ups within 24 hours of […]


Platforms, Technology

What Is Meta’s Instagram Threads?

July 6, 2023

Via: CMSWire

Meta, Facebook’s parent company, charts an ambitious course into unknown territory today with a clear target in sight — Elon Musk’s social media giant, Twitter — with today’s launch of Threads, a fresh conversational app for Instagram. As the social […]


Mobile Commerce, Mobile Marketing

Meta Publishes New Guide on How to Create Standout Reels Content

June 29, 2023

Via: Social Media Today

Looking to incorporate Reels into your Facebook and/or Instagram approach? This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into […]


Advertising & Marketing, Technology

Meta bets its advertising scale can differentiate new generative AI tools

May 18, 2023

Via: Retail Dive

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]


Apps & Sites, Mobile Commerce

Instagram Adds GIFs in Comments

May 16, 2023

Via: Social Media Today

This is either an exciting or annoying update, depending on your personal perspective. Today, in a Broadcast Channels chat with Meta CEO Mark Zuckerberg, Instagram chief Adam Mosseri announced that you can now post GIFs in Instagram comments. As you […]


Apps & Sites, Mobile Commerce

Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio

April 18, 2023

Via: Social Media Today

Instagram has today launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic. As per Instagram: “Starting today, the update will […]


Advertising & Marketing, Technology

Meta Announces New Marketing Tips Webinar Series, Specifically Focused on SMBs

April 17, 2023

Via: Social Media Today

Meta has announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help to improve advertising performance across Meta’s platforms. The Performance 5, which Meta first outlined last […]


Apps & Sites, Mobile Commerce

Instagram Adds New Analytics for Reels, Updates Reels Creation Flow

April 14, 2023

Via: Social Media Today

Instagram has announced a slew of new updates for Reels which are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement, and build community around their content. And they could be […]