Tag: innovations

January 4, 2022

As the COVID-19 pandemic has cut a deadly path across the globe, killing too many people in countries far and wide, it unexpectedly set off a revolution in digital payments to cope with its impact. In 2022, the demand for […]

January 3, 2022

Mention artificial intelligence when discussing language services and most people would agree that machine learning has led to faster translation and localization. But has it made them better? In a recent Industry Dive survey of 172 marketing executives, more than […]

July 27, 2021

Over the past year, online shopping has become more popular than ever before, with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their […]

April 14, 2021

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

March 15, 2021

Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging given that new challenger banks, neobanks, and aggregator services encourage switchers to […]

January 11, 2018

The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number […]

January 9, 2018

It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better […]

December 21, 2017

The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be […]

July 6, 2016

When Kunal Thakkar, senior vice president of operations at online electronics retailer Newegg Inc., finished his master’s degree in engineering management, the plan wasn’t for him to stay in the United States, but rather to return to his native India. […]

June 24, 2016

If you’re looking for great examples of mobile and digital transformation, you might start with cloud-based software developers, online retailers, or even the education sector. However, one industry you might not consider is the traditional world of oil and gas […]

November 24, 2015

Oracle was back in the news ahead of the weekend and for good reason. To help marketers “deliver a more consistent customer experience across paid, owned and earned media,” Oracle has introduced a series of new innovations within the Oracle […]