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Tag: inMobi


Mobile Marketing

InMobi Launches ‘Appographic Targeting’

March 5, 2015

Via: itCurated

Developer-focused mobile ad platform InMobi has launched ‘Appographic Targeting’, an industry-first app-interest-based audience targeting capability that enables app marketers to promote content to users based on their unique app interests. The solution leverages audience insights that go beyond app ownership […]


Mobile Marketing

Get Smart: That’s What Smart Device Consumers Do to Research a New Device

March 4, 2015

Via: itCurated

“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product […]