January 27, 2022
Via: Social Media TodayDo you like K-pop? Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves. That fandom is […]
Technology, Website design and optimization
July 13, 2018
Via: Smart InsightsSEO made simple: A quick look What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a […]
Advertising & Marketing, Technology
October 3, 2017
Via: Social Media TodayAre you looking for ways to improve your business website? Want to know why adding video should be one of the techniques to try? We share five reasons you should use video on your website in the infographic below, here […]
November 14, 2016
Via: Social Media TodayFacebook has released its latest Hot Topics report, highlighting the issues that generated the most attention across both Facebook and Instagram in October. The monthly Hot Topics reports provide key insight into not only what’s being mentioned, but who by, […]
June 1, 2016
Via: itCuratedSo what kind of content is your target audience more likely to share? Content marketing agency Fractl recently conducted a study of more than 2,000 Facebook users to get an idea of sharing behaviors and how different demographic groups approach […]
E-payment & Security, Technology
May 24, 2016
Via: itCuratedIn 2016, the online retailers who go the extra mile to create a user experience which enhances the purchase process are the ones who are winning. Take, for example, Apple. Being a brand synonymous with products which place user experience […]
March 18, 2016
Via: itCuratedSometimes, we can get blinded by statistics. They can be skewed and manipulated to serve the purpose of the presenter, giving us false impressions that don’t tell us much. With numbers being thrown around daily about social media users, engagement, […]
January 13, 2016
Via: itCuratedSocial media platforms may have emerged as some of the hottest and most effective tools for marketing in the digital age, but not all practices are good ones worthy of emulation. In fact, there are several social media marketing mistakes […]
December 9, 2015
Via: itCuratedThe findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season. Although the full report is available here, the infographic shared below hits on all the […]
October 22, 2015
Via: itCuratedAs consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want it. A positive experience in every […]
August 31, 2015
Via: itCuratedSo much of the e-commerce and online purchasing data on the market today highlights B2C actions, with B2B often getting lost in the shuffle. That was until Usabletnet, a company that works with brands and helps them drive customer engagement […]
August 27, 2015
Via: itCuratedWe spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens — but the data is actually more splintered than that. In particular, when you look […]
August 25, 2015
Via: itCuratedThere’s no need to wax poetic about how the internet has changed our shopping habits. It’s never been easier to buy anything, from anywhere, at any time. But when it comes to the online shopping process, there’s nothing more frustrating […]
February 28, 2015
Via: itCuratedOn this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms for […]
February 27, 2015
Via: itCuratedViewability is an increasingly hot topic in the world of digital advertising, especially in mobile where ads are often requested, analysed, bid on, approved, served and interacted with in under half a second. Mobile advertising startup The Mobile Majority aims […]
February 12, 2015
Via: itCuratedMobile marketing sure looks easy — but it only looks that way. Coming up with a winning mobile marketing strategy sounds easy — but it only sounds that way. If your mobile marketing strategy is missing the mark, a new […]