Tag: influencers

June 19, 2023

Influencer marketing isn’t just for B2C anymore. More B2B companies are discovering the value of this potent strategy for building brand credibility, expanding their reach, and driving conversions. Here are the ten best B2B influencer marketing strategies for 2023. 1. […]

June 15, 2023

Whether you’re hosting your own corporate event or attending a trade show or the like, event marketing should be a part of your marketing calendar every single year. However, if you want to truly succeed and win some business from […]

April 24, 2023

Behind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]

March 24, 2023

Influencers have long been a major force in marketing, but a new trend on TikTok is challenging their status. It’s called “deinfluencing” and as the name suggests the trend means that TikTok creators urge their followers not to buy certain […]

December 15, 2022

As best I can tell, the first celebrity to endorse a commercial product was London actress and socialite Lillie Langtry, who became the poster girl for Pears Soap in 1882. Since no one who worked on that campaign is still […]

November 14, 2022

From its origin as a music app for dance videos, TikTok has become a leading social platform for creators and influencers. For merchants, TikTok is also a place to connect with an audience, learn from experts via short-form videos, and […]

October 13, 2022

Social influencers can give your organization a boost with key demographics but can also cause controversy or diminish the brand by going off script. As a brand, building strong partnerships with influencers is most successful when relationships are being created […]

September 22, 2022

Instagram has nearly 1.5 billion monthly active users, and according to an Insider Intelligence report, as of 2019, Instagram was used by 69% of marketers who work with influencers. For brands interested in marketing to people from 13 to 34 […]

September 13, 2022

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]

August 22, 2022

In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are […]

August 1, 2022

Looking to utilize influencers in your upcoming holiday campaigns? Given the need to grab attention quickly, particularly with short-form video, and to understand key platform trends to maximize impact, it may well be worth collaborating with established creators, and utilizing […]

July 18, 2022

Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry. As […]

June 27, 2022

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding […]

June 7, 2022

TikTok is making it easier for brands and marketers to see what hashtags and influencers are trending by adding new insights to its Creative Center. The added insights are aimed at advertisers looking to get a better overview of the […]

May 11, 2022

As the popularity of short-form video continues to rise, YouTube is adding some new features for Shorts that will open up new creative options in the app. First off, YouTube’s expanding its current Green Screen option in Shorts, which will […]

January 5, 2022

Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an […]

September 23, 2021

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]

May 1, 2020

No one predicted that a virus that emerged in the Chinese city of Wuhan would take the world into its grip. All around the world, life is on standstill and most economic and social activities have come to a halt. […]

September 23, 2019

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much […]

February 2, 2017

Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, […]