Tag: influencer

Advertising & Marketing, Technology

Why Your Brand Should Care About Influencer Marketing

September 9, 2022

Via: CMSWire

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]

Analytics & Data

Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

August 5, 2021

Via: MarketingProfs

Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to […]

Advertising & Marketing

22 Proven Tips for Getting the Attention of Influencers

December 22, 2016

Via: Jeff Bullass Blog

Many marketers called 2015 the year of influencer marketing, but now we’re at the end of 2016 and interest is still growing. Even more marketers are starting influencer marketing this year, because the numbers don’t lie: -92% of consumers trust online […]

Analytics & Data, Technology

Predictive Marketing and Competitive Intelligence

March 7, 2016

Via: itCurated

The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend  Tweet This!, only […]