Tag: influencer marketing

October 10, 2023

Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by […]

September 6, 2023

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]

July 13, 2023

In the dynamic world of digital marketing, Instagram has carved out a significant niche as a powerful platform for marketers, but what about B2B brands and companies? With a user base exceeding a billion, Instagram offers a vast and diverse […]

May 30, 2023

LinkedIn’s new campaign from Droga5 is a flashy, upbeat initiative that comes during a time of increased disruption not only for the job market, but also LinkedIn as a company. The multifaceted campaign puts an emphasis on the opportunities that […]

May 24, 2023

As economic headwinds persist, chief marketers are feeling the impact, left to balance lofty brand ambitions with narrowing budgets. According to Gartner, 75% of CMOs feel heightened pressure to “do more with less” to drive profitable growth this year, however, […]

September 9, 2022

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]

May 26, 2022

TikTok made a name on ultra-short, prerecorded videos, but it clearly sees an opportunity in the more free-form realm of livestreaming. Live Subscriptions closely mirrors the model popularized by Twitch and later adopted by Facebook and others: Creators receive monthly […]

May 9, 2022

A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve […]

May 1, 2020

No one predicted that a virus that emerged in the Chinese city of Wuhan would take the world into its grip. All around the world, life is on standstill and most economic and social activities have come to a halt. […]

April 23, 2020

Likes have been an important part of influencers’ businesses and the removal of Instagram likes has impacted them both positively and negatively. Due to this change, we can see them moving to new platforms. In November 2019, Instagram CEO Adam […]

March 2, 2020

As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed […]

April 5, 2019

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market […]

December 10, 2018

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You’re Not Doing Influencer Marketing, You’re […]

May 25, 2018

Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already increased by another 60% compared to 2017. This […]

April 4, 2018

Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by […]

February 27, 2018

Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t […]

January 18, 2018

As an online shopper, I can tell you firsthand that not all experiences are created equally. Especially over the holiday shopping season, I often found myself frustrated with different aspects of checkouts, shopping from my smartphone, and product sorting. Other […]

January 10, 2018

If all that is between you and influencer marketing is knowing where to begin, then read on… It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here […]

December 22, 2016

Many marketers called 2015 the year of influencer marketing, but now we’re at the end of 2016 and interest is still growing. Even more marketers are starting influencer marketing this year, because the numbers don’t lie: -92% of consumers trust online […]

July 13, 2016

We dress like the people we believe to be well dressed. We get into the sort of music that our cutting-edge friends recommend to us. If we’re lucky, we work in the same field as our heroes and mentors. Importantly, […]